General Motors now has trademarks for both Krypton and Camaro Krypton. They suggest that the company is considering a new color for the pony car or just maybe a special edition for the upcoming Superman movie.
Chemical giant BASF is getting mighty philosophical in its 2014 report Under the Radar, predicting the popular automotive colors of the 2018 model year. The company believes that the US is embracing "the unpretentious beauty of the 'flyover states," and the country is also returning to normalcy after the hard recessions. "Noting many political, societal and technological references, we realized that the 'flyover states' and the Rust Belt regions are becoming increasingly productive in our post-R
It might be worth choosing a color other than the standard black or silver next time you're car shopping. A new study conducted by the used car search engine iSeeCars.com of over 20 million previously owned vehicles last year finds that less popular shades lead to lower price depreciation than the usually more favored hues. Yellow and orange show the lowest price drop in the analysis versus black, gray and silver with the biggest dives.
When it came to paint colors on new cars, for ten years, silver was the one hue to rule them all, not just extending its lead through 2009 and 2010 but doing so in the U.S., Europe and Asia. The revolution came in 2011, when white took over as the top color in the States and black claimed the number one spot in Europe, silver maintaining its hold in the Orient.
Products like Apple's iPad have clearly influenced design across the consumer electronics industry, but one BMW designer feels that car consumers have taken notice as well. Silver was America's most popular car color for nearly 10 years, but now white has taken the crown. According to Sandy McGill, lead designer at BMW's DesignWorks for color, materials, and finish, you can credit Apple for that change.
When you think of Apple products, what color comes to mind? If you purchased a MacBook this year, maybe aluminum's gray hue, but for everyone else, the color that likely comes to mind is that clean white, maybe with a white Apple logo in the middle. According to a Fortune article, that prevalence may have led to a shift in popular car colors. While silver was the longtime favorite color, designers have apparently fallen for white. Says the report "Prior to Apple, white was associated with things
Marketing company JWT recently proclaimed that blue would be taking over from green as the new color for the environmental crowd to get behind. Naming trends seem to support this theory, with BlueTec and BlueMotion both highlighting clean diesel technology. Now, DuPont is reporting that the color blue is gaining ground on white, which is currently the most popular shade to order a new car in. One reason that the hue is gaining in popularity is that people reportedly equate the tone with the eart
The REVA electric car is a small, 3-door (formerly known as a "hatchback") electric vehicle built in India. A four-seater, the car can hold two adults and two small children. The electric motor can be fully charged in roughly seven hours and the EV has a range of nearly 50 miles. With a quick, 2½ hour charge, the REVA can travel up to 40 miles away.