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Ever look through a brochure or online configurator and wonder how automakers come up with the names for the paint colors? They research, deliberate and focus-group the heck out of them until they've arrived at a catchy name like... Rape Yellow. Well, SRT opted to go a different route when ...
Like every decision involved in a new car, picking the names of the color palette is a delicate process. The name of a paint option means more to buyers than you might think, which is why automakers go to great lengths to pick the right color name and why we sometimes wind up with silly names ...