Continue reading What's that smell? It's a Bentley Boy

What's that smell? It's a Bentley Boy originally appeared on Autoblog on Sun, 24 Feb 2013 09:01:00 EST. Please see our terms for use of feeds.

Continue reading Avon and Carl Edwards team up on Turn 4XT cologne

Avon and Carl Edwards team up on Turn 4XT cologne originally appeared on Autoblog on Sat, 23 Oct 2010 12:37:00 EST. Please see our terms for use of feeds.

Gallery: Steve McQueen

Steve McQueen cologne is what cool smells like originally appeared on Autoblog on Sun, 19 Sep 2010 11:05:00 EST. Please see our terms for use of feeds.

Continue reading VIDEO: STR8 Weird: Euro cologne TV spot sounds like Mopar, looks like Chevy, but mostly stinks

VIDEO: STR8 Weird: Euro cologne TV spot sounds like Mopar, looks like Chevy, but mostly stinks originally appeared on Autoblog on Sat, 05 Dec 2009 19:57:00 EST. Please see our terms for use of feeds.

Porsche Design driving shoes (above) and fragrance (below right) - Click for high-res image galleries

Gallery: Porsche Design Fall/Winter 2009 Footwear Collection

Gallery: Porsche Design The Essence Intense

Continue reading Sniff & Shift: Porsche Design completes the package with new scent, driving shoes

Sniff & Shift: Porsche Design completes the package with new scent, driving shoes originally appeared on Autoblog on Mon, 05 Oct 2009 08:30:00 EST. Please see our terms for use of feeds.

Carbon Offset: Toyota sells F1 spare parts originally appeared on Autoblog on Tue, 02 Jun 2009 09:29:00 EST. Please see our terms for use of feeds.

Ford has finally begun production of the all-new 2009 Ford Fiesta in Cologne, Germany, today. After an investment of 455 million Euros (about $674 million) to restructure and modernize the plant, Ford is expecting its 4,000 employees will be able to roll out 148,000 Fiestas by the end of the year, which is an impressive 1,900 cars each day). In January 2009, the Valencia plant in Spain will also begin building the Fiesta. There are also production plants in China, Thailand, and Mexico that are tooling up for the newest small Ford in order to meet worldwide demand, which finally includes the U.S. where it will also be sold in both sedan and hatchback configurations around 2010. Based on the Verve concept, the new compact is exactly what the automaker needs in today's efficiency-conscious marketplace, and its stylish enough not to be considered a cheapskate or eco-geek while driving.

Gallery: 2009 Ford Fiesta begins production

Continue reading Cologne plant begins pumping out 2009 Ford Fiesta

Cologne plant begins pumping out 2009 Ford Fiesta originally appeared on Autoblog on Thu, 14 Aug 2008 12:31:00 EST. Please see our terms for use of feeds.

Mustang Blue: The new smell of 'Stang originally appeared on Autoblog on Sun, 01 Jun 2008 12:07:00 EST. Please see our terms for use of feeds.

The TF108 departs from last year's TF107 primarily in two areas. First, Toyota lengthened the wheelbase to improve vehicle stability. (Ferrari made a similar design move last year with the F2007, the car with which they secured both world championship titles, but the Scuderia shrank it down again for the new F2008.) Secondly, the TF108 benefits from what Toyota says is a significantly improved aerodynamic package, an area in which last year's car was severely lacking. The TF108 also has to conform to new regulations imposed on the entire series, including further structural safety measures and the standardized ECU. Although engine development has been frozen by the FIA, the RVX-08 engine is mated to a new 7-speed sequential geabox.

Panasonic Toyota Racing desperately needs to find success behind the wheel of the TF108 next season, after the revelation that the bean counters in Japan have given the team two more seasons to turn things around... or else. We'll be watching closely to see how Jarno Trulli, returning for another season with Toyota, and Timo Glock, fresh from his title in GP2, will perform in the 2008 Formula One World Championship.

Follow the jump for a video from the launch, full press release and technical specifications on the TF108.

[Source: Toyota F1]

Gallery: Toyota TF108

Continue reading Toyota F1 pins its hopes on new TF108

Toyota F1 pins its hopes on new TF108 originally appeared on Autoblog on Thu, 10 Jan 2008 14:39:00 EST. Please see our terms for use of feeds.

Who wants to smell like a bull? Everyone, or so the fashionistas are banking on. Tonino Lamborghini and perfume company Coty (which, unfortunately, does not stand for "car of the year") have signed a licensing agreement to produce a Lamborghini cologne.

Well, more or less. Tonino Lamborghini is the company founded by its namesake, the son of Ferrucio Lamborghini who, prior to selling the company to Chrysler, served as its CEO. Today Tonino has his own line of luxury goods that stretches from clothing to furniture to cafes, and aside from its roots, similar name and logo, has little to do with the Audi-owned exotic carmaker.

While Automobili Lamborghini has just recently been getting on track with its merchandising efforts, Tonino Lamborghini has been reaping the brand's marketing potential. It was Tonino Lamborghini, not the automaker, that was responsible for the sleek coffee machine we brought you a few months back, and it is Tonino Lamborghini that will now give the Raging Bull a signature scent to join those of rival Ferrari and corporate cousin Bugatti. Let's just hope it smells better than fried brakes, burnt rubber and spent gasoline.

(Press release after the jump.)

[Source: Luxist]

Continue reading Smells like Bull: Lamborghini cologne

Smells like Bull: Lamborghini cologne originally appeared on Autoblog on Mon, 09 Jul 2007 10:07:00 EST. Please see our terms for use of feeds.

Talk about badge engineering. Aramis and Designer Fragrances, a division of Estee Lauder, has partnered with Ford to "bring the Mustang man to life." How? With a cologne spray, of course.

The same fragrance design house that has created for Donna Karan, Missoni, and Coach, has "engineered" a scent that is -- wait for it -- "bold, daring, and legendary." This, apparently, accurately describes the average Mustang owner, as well. A few more attributes you must have to comfortably wear this cologne: you must be "strong," "confident," "driven," "with an innate masculinity that does not go unnoticed." And you're "a guy's guy, yet... both modern and authentic." With great cologne, comes great responsibility.

So now that you know what you're getting into, here is the breakdown: the bold is lavender, ginger, and lemon; the daring is pipe tobacco and cedarwood; and the legendary is amber, fir basalm, and patchouli. Doesn't exactly sound like the scent that Bullitt would have been reaching for, but what do we know? The exterior packaging is a graphite metal reusable collector's tin, and prices for the range of cologne and after shave will begin at $20. It launches in July. And if current Mustang trends hold, it will launch again a month later with red racing stripes.

[Source: Yahoo]

Do you smell fastback? Estee Lauder announces Mustang cologne originally appeared on Autoblog on Tue, 08 May 2007 12:24:00 EST. Please see our terms for use of feeds.

The Bugatti Veyron costs $1,700,000. The Bugatti watch costs $200,000. It stands to reason, then, that the Bugatti perfume should cost nearly $5,000.

Some might scoff at the Volkswagen Group's capitalizing on the merchandizing of its super-mega, ultra-premium exotic marque, but while the Ferrari name and prancing horse logo can be found on any number of products at a wide range of prices (go ahead, try an eBay search), Bugatti's approach has been decidedly more reserved. In line with the car, of which only 300 are being made, and the timepiece, of which only 150 were made available, Bugatti is offering only 400 bottles of its limited edition perfume. The £2,395 Prestige Edition of the super-luxe scent comes in a crystal bottle encased in a 24-carat gold-plated sculpture, said to be inspired by the wing on the venerated Bugatti Type 57SC Atlantic. If £2,395 is too rich for your blood, Bugatti is offering an additional 4,000 bottles of the, ahem, "Multiple Edition", presented in a chrome-plated bottle and selling for £1,550. Both editions are presented in a leather-lined case. And Harrod's department store in London is the only place to get it.

[Source: Auto Express]

Smell like a Bugatti for only five grand originally appeared on Autoblog on Fri, 02 Feb 2007 14:02:00 EST. Please see our terms for use of feeds.

Toyota is sending Tadashi Yamashina from corporate headquarters in Japan to Cologne, where their F1 team is based. On the surface it looks like a routine, mundane management shuffle, with Toyota sending over an experienced manager to help get things moving with the Formula One team that's been a bit of a disappointment for the ever-growing industry giant. After all, Toyota's far more accustomed to runaway success than dismal failure.

By-and-large, this is, as we said, a management shuffle. Yamashina is already the head of both Toyota's Motorsports Division and Motorsport Business Management Department. So having him close to the action at the F1 base of operations makes perfect business sense.

What makes the move more interesting, however, is Yamashina's contribution to the development of Toyota's fuel cell technologies. F1 has very specific rules that currently would inhibit the introduction of alternative power on the starting grid. However, having someone like Yamashina near the helm of one of F1's most well-funded teams could lead to some interesting developments. We'll just have to wait and see.

[Source: GrandPrix.com]

Toyota sends Fuel Cell guru to F1 originally appeared on Autoblog on Sun, 03 Dec 2006 13:44:00 EST. Please see our terms for use of feeds.

Marketing is an amazing thing these days... this is right up there with Tony Stewart's sweaty towel.

Elizabeth Arden announced last week in Daytona Beach that the company would make a new fragrance called 'Daytona 500.' The fragrance maker describes the scent as opening "with top notes of yuzu, bergamot and mandarin. Heart notes include tarragon, sage, maté and a watery accord, while the base comprises nutmeg, cardamom, amber and sandalwood." We're not exactly sure what all of that smells like, but if it isn't burning rubber and cheap beer, well...

The packaging is interesting in and of itself -- the top is shaped like a wheel wrapped in a thin rubber tire.

 [Source: Luxist]

Daytona 500: The Fragrance originally appeared on Autoblog on Mon, 27 Feb 2006 19:00:00 EST. Please see our terms for use of feeds.