cologne

Talk about badge engineering. Aramis and Designer Fragrances, a division of Estee Lauder, has partnered with Ford to "bring the Mustang man to life." How? With a cologne spray, of course. The same fragrance design house that has created for Donna Karan, Missoni, and Coach, has "engineered" a scent ...

The Bugatti Veyron costs $1,700,000. The Bugatti watch costs $200,000. It stands to reason, then, that the Bugatti perfume should cost nearly $5,000. Some might scoff at the Volkswagen Group's capitalizing on the merchandizing of its super-mega, ultra-premium exotic marque, but while the Ferrari ...

Toyota is sending Tadashi Yamashina from corporate headquarters in Japan to Cologne, where their F1 team is based. On the surface it looks like a routine, mundane management shuffle, with Toyota sending over an experienced manager to help get things moving with the Formula One team that's been a ...

Marketing is an amazing thing these days... this is right up there with Tony Stewart's sweaty towel. Elizabeth Arden announced last week in Daytona Beach that the company would make a new fragrance called 'Daytona 500.' The fragrance maker describes the scent as opening "with top notes ...