cog video


VIDEO: the making of Honda's "Cog" commercial

The folks over at the National Association of Manufacturer's blog, shopfloor.org, posted a video this weekend that's a must-see for Rube Goldberg fans everywhere. Honda's famous "Cog" video (so-called because the video begins with a single cog rolling down an incline) was produced in the U.K. in 2003 and featured a very Rube Goldberg-esque "machine" comprised of parts from a Honda Accord. The TV commercial required 606 different takes and four and a half months of production before it was completed, and has gone on to become something of a ... Read more →

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