Mini Netherlands wanted to give its countrymen a good reason to test drive its cars, so it threw in a free cup of coffee with the spin – but not just any old cuppa joe. Cars were fitted with a sensor that analyzed the driver's style. The chip was then placed in a special coffeemaker that produced a blend to match the driving; middle-of-the-road test pilots would get a lungo (long) coffee, test-the-rollcage types were given a ristretto (short, and stronger).
Generally speaking, until we've had at least twice of the FDA's recommended daily allowance of caffeine, we aren't as observant as we need to be. For instance, when we wrote about the newly announced Fiat 500L, we were so distracted by its massive glass roof, seating for five and the potential of six engine choices we totally overlooked a small, but buzzworthy option.