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This just in: early reports inform us that water is, in fact, still wet. Also, the clever minds at CNW Market Research have discovered that an individual's personal tastes in a vehicle varies greatly depending on gender and age. Shocking, we know. According to the data, women typically base their purchases on rear visibility, cost, front visibility, remote side mirrors and side air bags, in that order. Well, the last three are tied, but pretty much in that order.

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We all remember our first car. There's nothing quite like the memory of seeing your parents hand you the keys to a vehicle you can call your own, and the experience has historically happened somewhere between a child's 16th and 18th year. Right?

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Click above to view gallery of more happy and confident cars

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Fresh off news that Ford Motor Company was raising prices by an average of $502 per vehicle, the Dearborn automaker told dealers that the company would significantly increase incentives. The goal is to keep older vehicles like the Mercury Milan and Ford F-150 moving off dealer lots while also appeasing a hurting dealer network. Ford plans on using marketing dollars to target specific regions of the US where a particular vehicle may be struggling. That may mean that in Chicago you can get $2,000

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