At least they're not mocking men or making light of depressed robots. Nissan's latest marketing effort for the Altima has the auto company messing with patrons of entertainment venues. 200,000 sets of faux keys will be planted in clubs, bars, concert venues, and other congregation locations. The way the ruse works is that someone picks up the keys, and takes in a tidy little marketing message about the Altima's keyless ignition as they read the keychain. It's a great example of thinking outside
Scooters have shot up in popularity alongside motorcycle sales as gas prices continue to hover around $3 a gallon. According to the Motorcycle Industry Council, sales went from 12,000 in 1997 to 113,000 in 2005 as people discovered the scooter's fuel-sipping100 mpg and its ability to zip through traffic snarls.