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The Chevrolet Sonic marketing shenanigans continue under the rubric of "Let's Do This," this time with a five-story 3D projection of a claw game on the side of The Roosevelt Hotel in Los Angeles. In fact, a couple of Sunset Boulevard's lanes had to be shut down to accommodate the controls, which were a waist-high gearshift and an acclerator pedal.

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There is no greater test of skill and dexterity than an arcade claw game. Open heart surgery? For amateurs. Watch making? Child's play. Plucking an oddly-shaped stuffed animal from the clutches of its brethren with nothing but three flaccid claws and a joy stick is what it's all about.

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Click image to see the Five Axis Scion xD Toy Crane in action

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