Kate Upton washes 2014 Mercedes-Benz CLA in glorious slow motion for Super Bowl [w/poll]

Michael Harley — Tue, 22 Jan 2013 00:01:00 EST

Filed under: Sedan, Marketing/Advertising, Videos, Mercedes-Benz, Celebrities, Luxury

Mercedes-Benz made news in December when we learned that Kate Upton, the Sports Illustrated swimsuit edition cover model, would be pitching the automaker's all-new 2014 CLA at the Super Bowl next month. With Mercedes determined to target a more youthful buyer for its stylish compact sedan, choosing a beautiful 20-year-old pinup seemed to make good sense.

In order to tease us before the big game, the German automaker has just released a 90-second video with the very seductive Upton interacting with soap suds and her blonde hair. The real Super Bowl ad, partially filmed in New Orleans (where the game will take place) will feature the bombshell along with R&B star Usher.

Scroll down to watch the German automaker's uncharacteristic presentation, and let us know if this risqué Carl's Jr.-like ad direction is a good way to shake up the company's staid image, or if you think it demeans the brand. Be heard by voting in our poll and adding your thoughts in Comments below.

For the record, we've watched this video more than two dozen times and we still haven't seen a Mercedes-Benz. Maybe one more time will do the trick...

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Continue reading Kate Upton washes 2014 Mercedes-Benz CLA in glorious slow motion for Super Bowl [w/poll]

Kate Upton washes 2014 Mercedes-Benz CLA in glorious slow motion for Super Bowl [w/poll] originally appeared on Autoblog on Tue, 22 Jan 2013 00:01:00 EST. Please see our terms for use of feeds.

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Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss

Zach Bowman — Wed, 16 Jan 2013 20:00:00 EST

Filed under: Sedan, Europe, Mercedes-Benz, Celebrities, Luxury

The Mercedes-Benz CLA earned itself a spot on our list of the top five unveils of the 2013 Detroit Auto Show, and for good reason. The German luxury compact is the first small car from the Silver Arrow that looks suitably premium inside and out. Nowness.com has turned out a new video of the CLA featuring super model Karlie Koss in the lead role. We aren't entirely sure what the premise is, but from what we can tell, it looks as if the CLA comes to life and proceeds to be a giant jerk.

After Koss stops to take a closer look at a white horse, the CLA gives the supermodel the old stop-and-go treatment before leaving her on the side of the road. Eventually, the sedan makes nice, but Koss has to ride shotgun instead of taking the controls herself. You can check out the video below to see for yourself.

Continue reading Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss

Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss originally appeared on Autoblog on Wed, 16 Jan 2013 20:00:00 EST. Please see our terms for use of feeds.

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