We'll be the first to admit we weren't overly taken with the Super Bowl commercial Honda worked up featuring Matthew Broderick. The company has a long history of genuinely great advertising, and while the countless Ferris Bueller's Day Off references were clever, the ad didn't really come close to the cleverness found in the movie that inspired it. Fortunately, the company has just released a new spot chock full of... that certain something. The clip follows a spark of innovation from inception
As is generally the case, we once again find ourselves swooning over the European Honda Civic hatchback that made its world debut at the 2011 Frankfurt Motor Show. The new-for-2012 North American-spec Civic hasn't exactly resonated well with us (or the rest of the media), and while we haven't had the chance to drive the new Euro Civic, our thought is that it simply must be better than the milquetoast slab of economy car that we've been served here in the United States.
The 2012 Honda Civic has long since made its American debut, and we've scored seat time in a variety of versions. Our Civic is different than the one our European friends get to drive, however, and the updated Euro-market Honda Civic has been revealed to the awaiting crowds at the 2011 Frankfurt Motor Show.
Keeping track of who's cribbing whose automotive designs is about to get even more difficult once Honda brings its new Euro Civic to market. If this rendering from Auto Express is to be believed, the new hatch is a certifiable stunner. That is due in large part to the fact it looks almost exactly like another stunner: the new Volkswagen Scirocco. Swap out the grille and the rear lights, and that Honda is... practically a VW.
The Civic 3-Door that we previewed earlier is now official, thanks to Honda UK. Sharply styled, the Civic 3-Door Type S gets 140 horsepower underhood courtesy of either a 1.8L i-VTEC four or a 2.2L diesel. Both engines come with a six-speed manual as standard equipment. Buyers of the gasoline-engined car will be able to select the i-SHIFT automated manual gearbox as an option.
World Car Fans has a gallery of new spy photos of Honda Motor's Euro-Civic hatchback, apparently in Type-R trim. The lightly disguised Civic looks like it should be a worthy competitor in the european market's hot hatch wars.