Citroen may be making a return to the US, but it won't be a full-on French onslaught. Instead, it may just be the premium DS sub-brand crossing the pond.
Typically seen as more of a budget brand, Citroën set out to move upmarket with the re-launch of its DS line and the debut of the DS3 in 2010. But in the years since, it has only produced hatchbacks, and as anyone could tell you, a luxury marque wouldn't be a luxury marque without a luxury sedan. And that's what the French automaker has set out to create with this latest model to join the family.
Earlier this year, Citroen announced plans to revive the DS badge for a line of premium models. The first car we saw with the new nomenclature was the DS3 concept that was shown at the Geneva Motor Show in March. That MINI-challenger will be joined by a larger DS5, which is likely to get a diesel hybrid version in 2011. The diesel hybrid will be the same HYbrid4 powertrain system that is coming to the Peugeot 3008 crossover next year.
Last week, French automaker PSA-Peugeot-Citroen announced the development of the world's first hybrid diesel powertrain. Called HYbrid4, the propulsion system is earmarked for initial implementation on the Peugeot 3008 crossover. But after that, its sister-company Citroen will use the system in an all-new vehicle: the DS5.