The biofuel sector has not totally succumbed fully to a world full of bland, inoffensive corporate names. I mean, at least there's still Panda Ethanol, Inc. Pandas don't have squat to do with ethanol, but at least it's a cute name. Not all biofuel companies think that cute is the brand identity they're going for, though, as evidenced by the new marketing joint venture announce Friday by CHS Inc and US BioEnergy: Provista Renewable Fuels Marketing.
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