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chrysleradvertising

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    Just Dodge It? Chrysler reportedly hires firm best known for Nike ads
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    Automobiles and footwear, they're not that different, right? They're both transportation devices; Jimi said "his dusty boots is his Cadillac," putting it all in perspective. Sergio Marchionne has Balkanized the marketing of Chrysler's divisions, and Dodge has taken the opportunity to split from ...

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    REPORT: Chrysler dealers unhappy over new ads, want regional marketing spending restored [w/VIDEO]
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    New Jeep spot - click above to view commercial
    Spend any time in the advertising business, and you'll see this kind of struggle. So called "high-concept" advertising is what tends to be what consumers emotionally engage with and remember. Usually, only big brands with a national presence and lots ...

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    What's Worth What? AdAge looks at values of automakers' marketing accounts
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    Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of ...

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    REPORT: Ford pushes ad agency to cancel bid for Chrysler work
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    Chrysler isn't happy with its current marketing partner BBDO, and the Auburn Hills, MI-based automaker has put the word out that it would like some fresh perspective. Among the suitors vying for the $1.1 billion account is Grey, a London-based ad agency under the ownership of holding company WPP. ...

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    Chrysler cusses in never-aired gag ads
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    WARNING: Video is NOT work or kid friendly. Contains adult language, and unlike Binky, it ain't bleeped.Our friends at Jalopnik discovered Chrysler's new online-only ad campaign a few days ago. Now the Jalopnik team has unearthed what is supposedly Chrysler's ad agency, BBDO Detroit, having a ...

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