chrysler marketing


Ad firms could lose big in GM/Chrysler merger

GM and Chrysler spent a combined $4.75 billion on marketing last year which funded thousands of jobs, from the CEOs of ad agencies to the guys pasting up billboards on the Interstate. So how would a merger of the two companies affect the advertising industry? Advertising Age asked several players in the biz what they thought of the idea of Chrysler and GM hooking up and most few positive things to say. The consensus was that GM already has too many brands to promote, adding three more wouldn't benefit anyone. The execs said they would expect ... Read more →

AdAge: Bargain bin Chrysler a marketing nightmare Chris Tutor

Whoever ends up with Chrysler will obviously face a myriad of logistical problems from suppliers to unions. But Advertising Age takes a look at the marketing muddle that will need to be overcome soon ...

Ad firms could lose big in GM/Chrysler merger 1 year ago on Autoblog

GM and Chrysler spent a combined $4.75 billion on marketing last year which funded thousands of jobs, from the CEOs of ad agencies to the guys pasting up billboards on the Interstate. So how would a merger of the two companies affect the advertising industry? Advertising Age asked several players ...

AdAge: Bargain bin Chrysler a marketing nightmare 2 years ago on Autoblog

Whoever ends up with Chrysler will obviously face a myriad of logistical problems from suppliers to unions. But Advertising Age takes a look at the marketing muddle that will need to be overcome soon after signing the deed. The article points out problems such as competing models like the Chrysler ...






Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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