chrysler marketing

With a glut of new and updated models to peddle, Chrysler has reportedly upped its marketing budget to $2.9 billion for 2011, up from $1.72 billion in 2010. The automaker outlined the costs in documents given to the Securities and Exchange Commission. The increase should mean you'll hear more ...

In-flight wireless Internet access and e-mail is both a boon and a curse to Chrysler chief marketing officer Olivier Francois, who says he already works 20 hours a day running marketing for both Chrysler, as well as five of Fiat's brands. His frequent flight time was his last refuge to write and ...

GM and Chrysler spent a combined $4.75 billion on marketing last year which funded thousands of jobs, from the CEOs of ad agencies to the guys pasting up billboards on the Interstate. So how would a merger of the two companies affect the advertising industry?Advertising Age asked several players in ...

Whoever ends up with Chrysler will obviously face a myriad of logistical problems from suppliers to unions. But Advertising Age takes a look at the marketing muddle that will need to be overcome soon after signing the deed.The article points out problems such as competing models like the Chrysler ...