Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Jeep's new <i>Chip Away</i> commercial has us hunting Al Pacino's back catalog]]>http://www.autoblog.com/2013/02/19/jeeps-new-chip-away-commercial-has-us-hunting-al-pacino/http://www.autoblog.com/2013/02/19/jeeps-new-chip-away-commercial-has-us-hunting-al-pacino/http://www.autoblog.com/2013/02/19/jeeps-new-chip-away-commercial-has-us-hunting-al-pacino/#commentsFiled under: , , , ,

2014 Jeep Grand Cherokee in sand dunes - commercial screencap

Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.

Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.

Continue reading Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog originally appeared on Autoblog on Tue, 19 Feb 2013 20:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2014 jeep grand cherokeeal pacinoany given sundaycar commercialcar commercialschrysler commercialgrand cherokeejeepjeep commercialpacinovideoTue, 19 Feb 2013 20:00:00 EST http://www.autoblog.com/feed/20467496/article-comments.xml http://www.autoblog.com/feed/2013/02/19/jeeps-new-chip-away-commercial-has-us-hunting-al-pacino/20467496/article-detail.xml 20467496 http://www.blogcdn.com/www.autoblog.com/media/2013/02/jeep-chip-away-commercial_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/jeep-chip-away-commercial.jpg <![CDATA["Imported from Detroit" wins Grand Effie award for effective advertising]]>http://www.autoblog.com/2012/05/24/imported-from-detroit-wins-grand-effie-award-for-effective-adv/http://www.autoblog.com/2012/05/24/imported-from-detroit-wins-grand-effie-award-for-effective-adv/http://www.autoblog.com/2012/05/24/imported-from-detroit-wins-grand-effie-award-for-effective-adv/#commentsFiled under: , ,



Chrysler Group's "Imported from Detroit" ad campaign grabbed top honors Wednesday night in New York City, winning the North American Grand Effie Award as the most effective ad in the nation.

"Imported from Detroit was the Grand Effie winner because they sold the product, the category and the city," said Deborah Sandler, President, Mars Chocolate North American and a Grand Effie jury member, in a news release.

Indeed. The two-minute Super Bowl commercial, titled "Born of Fire", created a huge buzz for the city and for the Chrysler 200. The agencies Wieden+Kennedy and Universal McCann created it and Chrysler capitalized on it.

"The success of this campaign has contributed significantly to the company's sales growth over 2010, and as a result of this success, Chrysler has paid off their government bailout six years early," Chrysler said in its entry.

Other automotive winners at the Effie Awards included Porsche grabbing second place in the automotive category for "How Porsche created new relevance for a revered icon," and Chevrolet taking third for "Chevy Volt, it's more than electric."

Kia also grabbed a third-place honor in the Single Impact Engagement category for its "Not your average slam dunk" commercial.

And for those feeling nostalgic, scroll down and check out the original commercial. It still gives us chills. You can also read more about the Effie Awards in the included press release.

Continue reading "Imported from Detroit" wins Grand Effie award for effective advertising

"Imported from Detroit" wins Grand Effie award for effective advertising originally appeared on Autoblog on Thu, 24 May 2012 19:30:00 EST. Please see our terms for use of feeds.

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Edgar Albert Guest was a transplanted Detroiter, his family having moved from Birmingham, England to The Motor City well before Detroit earned that nickname. From there, he embraced the city and life itself, penning more than 10,000 poems with titles like "On Quitting" and "It Takes a Heap O' Livin'." His works had simple, inspiring themes that earned him the title of The People's Poet and the only-ever Poet Laureateship of Michigan. And it is he that Chrysler has turned to for its next Imported from Detroit commercial, advertising the 2012 Chrysler 300.

Guest's poem "See it Through," a lash of encouragement for the folks battling World War I, is spoken over snatches of Detroit still-lifes: children swinging, NFL fans tailgating, a grocer in his doorway. Underneath all that, Muddy Waters does a little bit of his version of "Mannish Boy." It doesn't have the shock and grit of Eminem's take, but it's just as good.

In fact, it's so good at recasting images of Detroit that we thought the city itself should do the same for itself, then AdWeek found out someone else already did. Boat Magazine, a biannual English magazine about cities, did its second issue on Detroit. To advertise it, Boat produced a video using voiceover of the same Guest poem and its own quotidian scenes of the city. Chalk up another one for high coincidence. If you missed the commercial during yesterday's Thanksgiving Day Lion's game, you can check it out after the jump - and we've even included the Boat Magazine vid for good measure.

Continue reading Latest Chrysler "Imported From Detroit" ad trades in Eminem for poetry on Thanksgiving

Latest Chrysler "Imported From Detroit" ad trades in Eminem for poetry on Thanksgiving originally appeared on Autoblog on Fri, 25 Nov 2011 11:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2012 chrysler2012 chrysler 300300300c300schryslerchrysler 300chrysler commercialcommercialeminemimported from detroitvideoyoutubeFri, 25 Nov 2011 11:57:00 EST http://www.autoblog.com/feed/20114118/article-comments.xml http://www.autoblog.com/feed/2011/11/25/latest-chrysler-imported-from-detroit-ad-trades-in-eminem-for/20114118/article-detail.xml 20114118 http://www.blogcdn.com/www.autoblog.com/media/2011/11/chrysler300adguest_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2011/11/chrysler300adguest.jpg <![CDATA[Dr. Dre rolls through Los Angeles in new ad for 2012 Chrysler 300S w/ Beats Audio]]>http://www.autoblog.com/2011/06/06/dr-dre-rolls-through-los-angeles-in-new-ad-for-2012-chrysler-30/http://www.autoblog.com/2011/06/06/dr-dre-rolls-through-los-angeles-in-new-ad-for-2012-chrysler-30/http://www.autoblog.com/2011/06/06/dr-dre-rolls-through-los-angeles-in-new-ad-for-2012-chrysler-30/#commentsFiled under: , , ,

2012 chrysler 300s with beats audio
Dr. Dre shows off the 2012 Chrysler 300S with Beats Audio - Click above to watch video after the jump

First it was Eminem and the Chrysler 200. The "Imported from Detroit" campaign kicked off with one of Detroit's favorite sons. Next, the all-new 300 jumped into the spotlight with the help of Ndamukong Suh in Portland, Oregon, and John Varvatos in New York City. Now, it's time for Eminem's mentor, Dr. Dre, and the city of Los Angeles to grab the torch.

The spot is titled "Good Things", and it features Dre riding through LA at night. The format is the same as previous spots, but this time, the car shown is the 2012 Chrysler 300S, which has been fitted with a Dr. Dre-branded Beats Audio system. Click past the jump to watch the rapper-turned-entrepreneur and his pumped-up 300S.

Continue reading Dr. Dre rolls through Los Angeles in new ad for 2012 Chrysler 300S w/ Beats Audio

Dr. Dre rolls through Los Angeles in new ad for 2012 Chrysler 300S w/ Beats Audio originally appeared on Autoblog on Mon, 06 Jun 2011 15:04:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2012 chrysler 300s300300sbeats audiobeats by drechryslerchrysler 300chrysler commercialchrysler dr dredr dregood thingsimported from detroitvideoMon, 06 Jun 2011 15:04:00 EST http://www.autoblog.com/feed/19959498/article-comments.xml http://www.autoblog.com/feed/2011/06/06/dr-dre-rolls-through-los-angeles-in-new-ad-for-2012-chrysler-30/19959498/article-detail.xml 19959498 http://www.blogcdn.com/www.autoblog.com/media/2011/06/chrysler-300-ad-dr-dre_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2011/06/chrysler-300-ad-dr-dre.jpg <![CDATA[Ndamukong Suh returns to his roots with 2011 Chrysler 300]]>http://www.autoblog.com/2011/05/06/ndamukong-suh-returns-to-his-roots-with-the-2011-chrysler-300/http://www.autoblog.com/2011/05/06/ndamukong-suh-returns-to-his-roots-with-the-2011-chrysler-300/http://www.autoblog.com/2011/05/06/ndamukong-suh-returns-to-his-roots-with-the-2011-chrysler-300/#commentsFiled under: , , , ,

Ndamukong Suh returns to his roots in Chrysler 300
Ndamukong Suh returns home in a 2011 Chrysler 300 - Click above to watch video after the jump

Chrysler hit a high note when it employed the services of Eminem to show off its new 2011 200 sedan. That commercial put the exact type of spotlight on Detroit that the city was looking for. The automaker is going back to the same well stylistically for a new spot featuring the 2011 Chrysler 300. It's still tied to The D, but this time, it shows a person returning to their roots back in Portland, Oregon.

That person is Ndamukong Suh, defensive tackle for the Detroit Lions and NFL Defensive Rookie of the Year. He's returning to the place that made him the man he is, and he's using a new Chrysler 300 to take him there. It's not as overtly dramatic as the Eminem ad, yet it still works at both pulling you into a piece of Suh's world and showing off the automaker's new sedan. Click past the jump to check it out.

Continue reading Ndamukong Suh returns to his roots with 2011 Chrysler 300

Ndamukong Suh returns to his roots with 2011 Chrysler 300 originally appeared on Autoblog on Fri, 06 May 2011 18:57:00 EST. Please see our terms for use of feeds.

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Click above to watch the video after the jump

When was the last time you saw a Dodge Charger commercial? It's been a while, hasn't it? If you've been missing the crosshair-wearing sedan's presence on the boob tube, we have good news for you. The marketing types at team Pentastar are once again advertising their product, and this spot that precedes the upcoming Super Bowl commercial for the Charger follows in the footsteps of recent Chrysler 300 commercials that hit the airwaves towards the end of 2009.

The Charger spot is a very simple affair, with a jet-black R/T model sitting in a parking lot all by its lonesome. Dodge ad execs saved a bit of money by slowly zooming in on the nice-looking muscle sedan for the entire duration of the 30 second spot. No fancy CGI effects, and there's but one simple cut here, folks. Then they apparently blew all the money they saved by hiring Showtime's Dexter star Michael C. Hall to execute the commercial's voice-over. Hall spends the entire time telling us what the Charger is not, and by doing so we get the message that he's telling us that Dodge's rear-drive sedan isn't for lightweights.

Hit the jump to watch the video for yourself. Unless you have a small dog that wears sweaters. People with sweater-wearing dogs probably won't like it.

[Source: Dodge via YouTube]

Continue reading Video: Dexter proclaims Dodge Charger is not a man bag

Video: Dexter proclaims Dodge Charger is not a man bag originally appeared on Autoblog on Mon, 01 Feb 2010 12:34:00 EST. Please see our terms for use of feeds.

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Click above to watch the video after the jump

It's not easy to market a vehicle that has been on the market for over five years with changes so imperceptible that we couldn't name them if we tried. Chrysler is in just such a situation with its flagship 300 sedan, which is most definitely getting long-in-the-tooth. That won't stop the Auburn Hills, MI-based automaker from pitching it, however, and the Pentastar is putting a genuine effort forward with its new ad for the old gangsta sled.

The new spot proclaims that the 2010 300 will put the life back in nightlife, and the spot combines several shots of gorgeous women having a great time intermingled with a few fancy shots of the 300C burning the late night candle at both ends. The ad is part of Chrysler's new "Connect" campaign, which appears to be the swan song for the Pentastar's long-time agency of record, BBDO. Hit the jump to watch the 30 second spot. The Chrysler 300 may be geriatric in car years, but it's still rear-wheel drive, its 5.7-liter V8 continues to pack 360 horsepower and it still looks pretty damn sharp in black.

[Source: Chrysler via YouTube]

Continue reading VIDEO: Chrysler has 300 ways to pitch its sedan for 2010

VIDEO: Chrysler has 300 ways to pitch its sedan for 2010 originally appeared on Autoblog on Thu, 15 Oct 2009 13:40:00 EST. Please see our terms for use of feeds.

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