chrysler branding

What image enters your mind when you think about Chrysler? For us, it's the Pentastar logo. Perhaps that's because many of us Autobloggers are children of the '80s when the iconic five-pointed logo was ...

Spend any time in the advertising business, and you'll see this kind of struggle. So called "high-concept" advertising is what tends to be what consumers emotionally engage with and remember. Usually, only big brands with a national presence and lots ...