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Automobiles and footwear, they're not that different, right? They're both transportation devices; Jimi said "his dusty boots is his Cadillac," putting it all in perspective. Sergio Marchionne has Balkanized the marketing of Chrysler's divisions, and Dodge has taken the opportunity to split from ...
Chrysler isn't happy with its current marketing partner BBDO, and the Auburn Hills, MI-based automaker has put the word out that it would like some fresh perspective. Among the suitors vying for the $1.1 billion account is Grey, a London-based ad agency under the ownership of holding company WPP. ...