The Chrysler 200 will be getting a complete redesign for the 2014 model year, and as a last hurrah for the current model, Chrysler plans to unveil this sporty-looking version of the sedan at the New York Auto Show. Chrysler and Carhartt, a clothing company headquartered in the Detroit area, are already collaborating on a new "Imported from Detroit" fashion line, and now the two companies are working together to create the 2013.5 Chrysler 200 S Special Edition.
The average age of those who buy new Chryslers? Sixty-two. That's not good for a brand that's looking to expand into new markets and thereby increase sales. Invariably, such a strategy means younger buyers will need to be lured into the showroom.