We've seen watchmakers use all sorts of methods to make their timepieces more attractive to automotive enthusiasts, from carbon-fiber dials and titanium cases to the logos of partnering automakers and racing series. Some have even designed all-new watches to go with a specific make or model. But Christopher Ward has taken things a step further with its latest chronograph.
With co-branding arrangements in place with an increasing array of luxury labels, Bentley doesn't limit its brand just to cars these days. But of all the sunglasses, wallets, pens, skis and cashmere scarves licensed by the British purveyor of super-luxury automobiles, few are as well established as its partnership with Breitling.
Who needs Ferrari? That's the rhetorical question asked by Girard-Perregaux, the noted Swiss watchmaker. For years GP made watches under license from Maranello, but since Ferrari moved their timepiece contract over to Panerai, Girard-Perregaux hasn't missed a beat.