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Racing with Hot Wheels Custom Motors - Click above to watch the video after the jump.

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Chooseco LLC (nice name) has filed a trademark lawsuit against DaimlerChrysler for Jeep's new marketing campaign that uses the tag line "Choose Your Adventure," which apparently is too close to the publisher's popular series of "Choose Your Own Adventure" books. Remember those? They were the books that always got checked out first from your grade school library, forcing you to look for dirty words in the encyclopedia instead.

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