chevyadvertising

Sometimes an advertising tag-line is so right, people remember it for decades. In the automotive realm, BMW's "Ultimate Driving Machine" and Cadillac's "Standard of the World" stand out and catch on. Apparently "excellence for all" didn't. The new ad ...

Question: If Cadillac is the Standard of the World, and Buick is just one notch below its range-topping, Wreath-and-Crested Caddy sibling, where does that leave Chevrolet, General Motors' mainstream brand? Answer: A brand that provides 'Excellence for All.' According to The Wall Street Journal, ...

General Motors has slashed its advertising budget by 20% for 2009, according to Ed Peper, VP at Chevrolet. Still, there are at least two new products that are coming from Chevrolet this year, and both of them will need a big head start if they're going to make headway in this luke-warm market. ...

According to a recent Brandweek article, Chevy dealers are tired of waiting around for GM to dispute Toyota's Tundra claims, and they're doing something about it with a series of ads attacking Toyota and its pickup.One radio spot written by Mark Frost, general manager of Jim Ellis Chevrolet in ...