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821978 Chevy 4x4 E-Rod is a factory-fresh restomod

Among the Stingrays, Camaros and various concept vehicles Chevrolet has setup at its massive SEMA display, the one vehicle tugging at our heart strings the most might be the fully restored 1978 Chevy Performance Classic Truck Concept. While this truck's beauty is merit enough, Chevy also tucked its E-Rod powertrain under the hood of this machine giving it the classic styling of a '70s pickup with the 50-state-legal exhaust emissions of a modern vehicle.

662014 Chevrolet Silverado tows in new configurator, microsite

Judging by your continued enthusiastic response to configurator notices, dear reader, you enjoy speccing out new cars as much as we do. Better still, there tends to be even more ways to personalize, configure and bloat theoretical MSRPs on full-size trucks as there are with more ordinary passenger cars. In addition to trim level, engine and transmission choices, truck buyers usually have to specify items like cab configuration, bed length, number of driven axles, tow packages, gear ratios and al

34Videos: Chevrolet releases new "Duramax & Allison" ad campaign to promote Silverado HD

Max and Al see eye-to-eye – Click above to watch the videos after the break

10Spy Photos: 2010 Chevy Silverado HD

Look quickly, and you'll miss the changes, but GM's got some subtle exterior tweaks in store for its Heavy Duty trucks in 2010. Development doesn't stop even though the practice of using a pickup truck as a commuter car is no longer popular, so GM is plugging away at a new Silverado to avoid being passed up by its competitors.

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