Chevrolet has made a big push with its latest batch of Silverado trucks to emphasize its link to the country. It did it this past summer when it launched the Silverado ad, Her Horse. So you'd be forgiven for thinking that this latest spot, featuring the new heavy-duty variant of Chevy's pickup, was more of the same.
Chevy Super Bowl Commercial
Chevrolet is having some pointed fun with its apocalyptic Super Bowl ad featuring the Silverado called "2012," only the fun is pointed directly at Ford, which finds it a little too sharp to be all that much fun. So on the eve of the big game, Ford sent Chevy a cease-and-desist letter to pull the ad and "pressured" NBC not to run the commercial, according to a report on Yahoo!'s Motoramic blog. Chevy has released a statement in response, which you can read after the jump, indicating that the ad w
Just when you thought you'd seen all the Super Bowl ads there were to see, Chevrolet is jumping in with a whole new spot for the Volt. The General Motors plug-in hybrid has been struggling to make sales headway for a number of reasons, including a now-closed government investigation into the vehicle's safety. With negative press at its peak in January, Volt sales took a nosedive last month – GM managed to move a paltry 603 units. With some Chevy dealers refusing their allocations, the auto
The Chevrolet Sonic has been busy lately – taking part in a host of adventurous activities like sky diving, bungee jumping, kickflipping, and making a music video. We've seen snippets of a lot of the extreme sports activities the Sonic hatch has been involved in, but we have yet to see the music video for OK Go and its song "Needing/Getting." Chevy has just released a teaser to whet our appetites, however, as well as its latest full-length Sonic ad for the Super Bowl, both of which you can
Super Bowl commercials are big business, with multimillion-dollar 30-second spots and productions that seem to get more costly and elaborate every year. General Motors bucked that trend by giving independent film makers the opportunity to make their own 60-second spot, with the winner having their ad played in front of an estimated 110 million viewers during The Big Game.
Chevrolet is running deeper and deeper into social media, its latest reach-out to frienders and lurkers being a video contest called Chevrolet Route 66. More than 190 films from filmmakers in 32 countries have been submitted for the chance to have their effort aired during the 2012 Super Bowl.