Kid Rock's design for a 2016 Chevrolet Silverado 3500HD at SEMA takes inspiration from the people that build them. His styling makes the truck shine with acres of chrome and black metallic-flecked paint, which also makes it look even bigger than it is.
Chevy Silverado 3500hd
Chevrolet has made a big push with its latest batch of Silverado trucks to emphasize its link to the country. It did it this past summer when it launched the Silverado ad, Her Horse. So you'd be forgiven for thinking that this latest spot, featuring the new heavy-duty variant of Chevy's pickup, was more of the same.