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Kid Rock's design for a 2016 Chevrolet Silverado 3500HD at SEMA takes inspiration from the people that build them. His styling makes the truck shine with acres of chrome and black metallic-flecked paint, which also makes it look even bigger than it is.


Chevrolet has a trio of Silverado concepts for the 2015 SEMA Show. Two of them offer very different takes of the truck in camouflage, and the other comes from Kid Rock imagining a working-class custom pickup.


The Chevrolet Silverado HD pickup truck benefits from new Digital Steering Assist system as well as updated interior equipment for 2016.


Chevy has expanded its monochromatic Custom Sport offerings, adding the trim to its two heavy duty pickup trucks, the Silverado HD 2500 and 3500.


Chevrolet has made a big push with its latest batch of Silverado trucks to emphasize its link to the country. It did it this past summer when it launched the Silverado ad, Her Horse. So you'd be forgiven for thinking that this latest spot, featuring the new heavy-duty variant of Chevy's pickup, was more of the same.

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