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Chevy caters to insecurity, trials drive-in fitting room
Click above for a high-res gallery of Chevy's "fitting rooms" In what has to be the most ridiculous or utterly ingenious marketing ploy to date, Chevrolet has set up a drive-in fitting room outside a London dealership to allow consumers to "try on" their car before they buy. According to GM's research and marketing hacks, three out of four consumers consider their car to be a status symbol, despite 95-percent of people having no idea what they look like inside their car. As strange and admittedly vain as this campaign is, we can't help but ... Read more →
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Chevy caters to insecurity, trials drive-in fitting room 1 year ago on Autoblog
Click above for a high-res gallery of Chevy's "fitting rooms" In what has to be the most ridiculous or utterly ingenious marketing ploy to date, Chevrolet has set up a drive-in fitting room outside a London dealership to allow consumers to "try on" their car before they buy. According to GM's ...
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