We'll admit we had to read the quote from General Motors President of North America Mark Reuss a few times just to make sure we weren't missing something obvious. But it is correct – Reuss told Automotive News he'd like "A really nice, light, rear-drive car that's inexpensive..." to join the Chevrolet line-up. Which means, if we've read this correctly, that Reuss wants the same thing that enthusiasts have been caterwauling about, like rutting cats and babies with colic, to join the Mazda M
According to a report from GM Authority, General Motors has applied for a trademark on the "Chevelle" nameplate, filing the request under the "exterior badges for vehicles" category of the "goods and services" section of the United States Patent and Trademark Office. And while you certainly could argue that this is simply to protect the Chevelle nomenclature that represents a large part of Chevrolet history, GM Authority has a couple of good reasons why you might want to think otherwise.