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chevy advertising

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    Report: GM marketing changes to Run Deep?

    The Detroit Free Press reports General Motors may be out to reorganize its marketing effort once again. According to the report, Chief Marketing Officer Joel Ewanick noted at the 2012 Detroit Auto Show that the company is currently in the process of reviewing the agencies that handle media buying ...

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    Chevrolet already scrapping week-old "Excellence for All" campaign?

    Click above to view the video after the jump
    Sometimes an advertising tag-line is so right, people remember it for decades. In the automotive realm, BMW's "Ultimate Driving Machine" and Cadillac's "Standard of the World" stand out and catch on. Apparently "excellence for all" didn't. The new ad ...

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    Chevrolet's new slogan: "Excellence for All" [w/poll]

    Question: If Cadillac is the Standard of the World, and Buick is just one notch below its range-topping, Wreath-and-Crested Caddy sibling, where does that leave Chevrolet, General Motors' mainstream brand? Answer: A brand that provides 'Excellence for All.' According to The Wall Street Journal, ...

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    GM dealers will need to bear heavy advertising burden

    General Motors has slashed its advertising budget by 20% for 2009, according to Ed Peper, VP at Chevrolet. Still, there are at least two new products that are coming from Chevrolet this year, and both of them will need a big head start if they're going to make headway in this luke-warm market. ...

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    Chevy dealers "mad as hell" - target Tundra with ads

    According to a recent Brandweek article, Chevy dealers are tired of waiting around for GM to dispute Toyota's Tundra claims, and they're doing something about it with a series of ads attacking Toyota and its pickup.One radio spot written by Mark Frost, general manager of Jim Ellis Chevrolet in ...


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