Autoblog

Review: 2010 Chevrolet Malibu 1LT

Steven J. Ewing — Fri, 17 Sep 2010 11:58:00 EST

Filed under: Budget, Sedan, Chevrolet, GM, New Car Reviews

Can This Aging Sedan Hold Out Until Help Arrives?

2010 Chevrolet Malibu - Click above for high-res image gallery

The year was 2007. The top-selling mid-size sedan, the Toyota Camry, was garnering a lot of praise from its most recent refresh, and automakers were furiously scribbling on notepads trying to get their next round of competitive vehicles out the door. General Motors had been going through a long string of bad press due to lackluster quality on the vast majority of its vehicles, and a big change needed to take place.

Enter the 2008 Chevrolet Malibu. When it launched, GM was proud not only of its design and engineering, but of the improved quality and higher-grade craftsmanship that had been put into its new mid-sizer. The new Malibu made a big splash - so much so that it was named the 2008 North American Car of the Year, and the well-to-do sedan started selling in droves.

But now it's 2010, and since the Malibu's launch we've seen new versions of the Mazda6, Ford Fusion, Hyundai Sonata and Subaru Legacy, not to mention first-time entries into the segment like the Suzuki Kizashi. The initial praise that the Camry enjoyed in 2007 is now fading fast, and the Malibu has two more years left until an all-new model arrives. So with all the stiff new competition on the block, does the Malibu still lead the pack, simply keep up or something worse?

Continue reading...

Gallery: Review: 2010 Chevrolet Malibu

Continue reading Review: 2010 Chevrolet Malibu 1LT

Review: 2010 Chevrolet Malibu 1LT originally appeared on Autoblog on Fri, 17 Sep 2010 11:58:00 EST. Please see our terms for use of feeds.

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Rumormill: General Motors mid-size sedans going all four-cylinder

Damon Lavrinc — Tue, 31 Aug 2010 18:45:00 EST

Filed under: Sedan, Buick, Chevrolet, GM

Straight from the "No Surprise" department comes word from GMInsideNews that all of General Motors mid-size offerings will come equipped with four-cylinder engines as the only available powerplant.

GM has made it clear for the last few years that a large part of its future product strategy is to downsize its engine line-up in preparation for the new 2015 CAFE standards. The shift has already begun with the introduction of the 2011 Buick Regal, available with either a 182-horsepower direct injected 2.4-liter or a turbocharged 2.0-liter putting out 220 hp and 258 pound-feet of torque.

The next model to go all-four-banger will be the next generation Chevrolet Malibu, slated to arrive late next year and likely packing - to begin with - the same 2.4-liter four. A range of direct injected engines, both naturally aspirated and turbocharged, are in the works, so the General won't be hurting for options, but expect the V6 to stick around for GM's larger offerings, including the next Impala.

[Source: GMInsideNews]

Rumormill: General Motors mid-size sedans going all four-cylinder originally appeared on Autoblog on Tue, 31 Aug 2010 18:45:00 EST. Please see our terms for use of feeds.

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Self-proclaimed "irritant" Bob Lutz honored by GM

Zach Bowman — Wed, 19 May 2010 16:01:00 EST

Filed under: Etc., Hirings/Firings/Layoffs, GM

Bob Lutz is now officially into the swing of being retired. The former General Motors Vice Chairman has been living the life of leisure since the end of April, but the company he helped steer through Chapter 11 took some time to honor the living automotive legend in a number of receptions held yesterday. Lutz took the occasion to hand out a little wisdom to his fellow workers by telling them not to be afraid to be an irritant or point out deficiencies in the company, saying the philosophy worked for him throughout his career.

Lutz received a number of keepsakes during the celebration, including a set of aluminum versions of the cars he helped bring to market while at GM, including the Chevrolet Volt, Malibu and the Pontiac Solstice, as well as a small diecast engine. He spent his time signing autographs and shaking hands between speeches. Lutz also spoke to the theme of his next book - a tome that he's been working on since walking away from the automaker last month.

The text will focus mainly on the troubles that riddled GM before the meltdown and what the company can do to avoid falling into the same pitfalls in the future. His advice? Don't abandon common sense, and don't try to outthink the industry. It isn't one that requires "a huge intellect."

[Sources: Detroit Free Press, The Detroit News | Image: AP Photo/Seth Wenig/Getty]

Self-proclaimed "irritant" Bob Lutz honored by GM originally appeared on Autoblog on Wed, 19 May 2010 16:01:00 EST. Please see our terms for use of feeds.

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Cars.com hosts eight-car family sedan shootout with surprising results

Steven J. Ewing — Mon, 03 May 2010 15:58:00 EST

Filed under: Budget, Sedan, Chevrolet, Ford, GM, Honda, Hyundai, Mazda, Nissan, Suzuki, Toyota

Midsize sedans don't have it easy anymore. In addition to packing tons of features (technology, safety, comfort) into a relatively affordable package, these vehicles have to be relatively good to drive, functional and not too bad on the eyes. We've seen all sorts of family sedan comparisons, and now Cars.com dishes up its own eight-car test, featuring the Honda Accord, Toyota Camry, Chevrolet Malibu, Nissan Altima, Ford Fusion, Suzuki Kizashi, Mazda6 and new Hyundai Sonata.

The eight sedans were not only tested by members of the Cars.com team, but by an actual family of four in an attempt to see what real-world drivers look for the most. The "real family" is comprised of Ben and Jill Tiernan of Los Angeles, as well as their two children, an infant and a toddler. The family drove the cars on highways and city roads, and took their time poking and prodding through the cabins of each tester. Ben and Jill's notes were also compiled and included in the end result data, with father Ben liking the Kizashi the best, while wife Jill raised her hand for the Camry.

What's more, the overall question of fuel economy was put into greater focus. Efficiency is one of the strongest selling points in this segment, and it's no secret that automakers tout the highway mileage numbers of these cars in an effort to attract buyers. Cars.com went a step above - not only noting the EPA estimated fuel economy, but recording what the cars' trip computers displayed, as well as calculating the actual at-the-pump fuel economy. The Hyundai Sonata's 35 mpg might be the highest number on monroney labels, but in the actual calculations, the Ford Fusion's 32.1 observed mpg trumps the recorded 27.8 mpg in the Sonata.

What's most interesting, though, are the end results. We won't spoil the final findings, but it's important to note that the Ford Fusion - a car which has garnered a ton of praise (Motor Trend Car of the Year, etc.) - came in dead last amongst the group, with the Chevrolet Malibu not falling very far behind. On top of that, Toyota's Camry is usually the top pick in these tests (Motor Trend would agree), but it doesn't take first place honors here. How does the well-received Honda Accord fare in all of this? What about newcomers Sonata and Kizashi? Read the full results for yourself at Cars.com.

[Source: Cars.com]

Cars.com hosts eight-car family sedan shootout with surprising results originally appeared on Autoblog on Mon, 03 May 2010 15:58:00 EST. Please see our terms for use of feeds.

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Bob Lutz says farewell, talks GM success

Zach Bowman — Fri, 30 Apr 2010 19:57:00 EST

Filed under: Buick, Cadillac, Chevrolet, GM, GMC

Today is Bob Lutz' last day at General Motors, and as such, the industry's iconic car guy has written out a long farewell to his readers over at the company's Fastlane Blog. In his final post, Lutz says he's confident that the company he helped usher back from life support is on the right path. Why? Because he says that each of the GM brands now has a solid product line up under its belt that's capable of competing against the best the auto world has to offer.

Lutz says that GM has finally let its designers out from under the corporate thumb, and that move is beginning to pay dividends in the look of vehicles like the Buick LaCrosse, Chevrolet Malibu and Equinox. Combine that with ever-improving quality and lower-than ever inventories, and on the whole, Lutz says his company is beginning to get its legs back under it.

Yes, it does appear GM is on the mend, but the company and the industry as a whole is going to be a lot less interesting without Lutz around. You can read the full piece here.

[Source: Fastlane Blog]

Bob Lutz says farewell, talks GM success originally appeared on Autoblog on Fri, 30 Apr 2010 19:57:00 EST. Please see our terms for use of feeds.

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Report: GM cancels plan to sell Chevrolet Orlando in U.S.

Zach Bowman — Fri, 30 Apr 2010 16:23:00 EST

Filed under: Budget, Europe, Plants/Manufacturing, Crossover, Hatchback, Chevrolet, GM, Canada, South Korea

Chevrolet Orlando - Click above for high-res image gallery

Rumor has it that General Motors won't be selling the new seven-passenger Orlando here in the United States come 2011, or ever for that matter. According to Automotive News, GM has said that it will be skipping the people-mover in order to focus its attention on the models Chevrolet currently sells. Margaret Brooks, Chevrolet's product marketing director for small cars and crossovers, said that the company's current portfolio easily takes care of any family's needs.

While buyers in Canada, Europe and Asia will still be able to buy the new Orlando as scheduled, GM has decided to increase production of the Equinox, Traverse and Malibu here in the U.S. to make up for the missing model. The move is still somewhat of a shock, especially considering how hard GM was pushing the Orlando as part of its new product lineup just one year ago.

The decision to drop the Orlando does make sense, though. Despite the fact that the vehicle was based on the much smaller Cruze platform, it would be elbowing its way into an already packed showroom dominated by the likes of the popular Equinox. Those needing a little more space for their brood or luggage can still easily step up to a Traverse.

Meanwhile, Automotive News reports that the Cruze is still scheduled to begin production later this year.

Gallery: Detroit 2009: Chevrolet Orlando Concept

[Source: Automotive News]

Report: GM cancels plan to sell Chevrolet Orlando in U.S. originally appeared on Autoblog on Fri, 30 Apr 2010 16:23:00 EST. Please see our terms for use of feeds.

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GM investing $257M in Fairfax and Detroit plants to build next-gen Malibu

Sam Abuelsamid — Wed, 21 Apr 2010 11:30:00 EST

Filed under: Sedan, Plants/Manufacturing, Chevrolet, GM

We first heard that General Motors might add production of the next-generation Chevrolet Malibu to its Detroit-Hamtramck Assembly plant back in December, and that news has been confirmed today. GM Chairman Ed Whitacre held a press conference this morning at which he announced the automaker had paid back the remaining $5.8 billion owed to the U.S. and Canadian governments a full five years ahead of schedule. He made the announcement at the company's Fairfax plant in Kansas that currently builds the Chevrolet Malibu and Buick LaCrosse, a perfect venue to announce new plant investments for the next generation Malibu.

GM will spend a total of $257 million to get both the Fairfax and Detroit-Hamtramck plants ready for the new Malibu. The Kansas City plant will receive a $136 million investment and be the new car's primary production site, while $121 million will be spent tooling up the Detroit plant to build the 2012 Malibu alongside the Chevrolet Volt.

The Detroit-HHamtramck plant currently builds the Cadillac DTS and Buick Lucerne, both of which are expected to end production some time in the next year. The Lucerne will likely be dropped from the lineup and the DTS will be replaced by the Cadillac XTS, which will likely be built in Oshawa.

[Source: Automotive News, sub. req.]

Continue reading GM investing $257M in Fairfax and Detroit plants to build next-gen Malibu

GM investing $257M in Fairfax and Detroit plants to build next-gen Malibu originally appeared on Autoblog on Wed, 21 Apr 2010 11:30:00 EST. Please see our terms for use of feeds.

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Spy Shots: 2012 Chevrolet Malibu prepares to shake up mid-size segment

Jonathon Ramsey — Sat, 27 Mar 2010 12:41:00 EST

Filed under: Spy Photos, Sedan, Chevrolet

We've seen patent drawings of the Chevrolet Malibu, and now spy shooters have captured the real thing cruising the hinterlands like a Yeti. Additional styling elements will be added to the bodywork, giving the current car's graceful bulk a few more angles and a bit more finesse.

The prototype's better-looking than the patent sketches indicate, which is no surprise, but we're still looking forward to how those front and rear lights will evolve. At least in back, it looks like they won't be true dual units, as envisioned on a couple of sketch-based renderings, but will have single lenses outboard and another set on the trunk.

Inside, which is where we think the Malibu can really step up its game, "vastly improved" materials are said to be on the way. A significantly better ride will come courtesy of the HiPer strut system on the car's new Epsilon II platform.

[Source: Car & Driver]

Spy Shots: 2012 Chevrolet Malibu prepares to shake up mid-size segment originally appeared on Autoblog on Sat, 27 Mar 2010 12:41:00 EST. Please see our terms for use of feeds.

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You'll never guess which midsize sedan wins MT's latest comparo...

Jeremy Korzeniewski — Wed, 17 Mar 2010 16:55:00 EST

Filed under: Sedan, Chevrolet, Ford, Honda, Hyundai, Mazda, Nissan, Subaru, Toyota

2010 Toyota Camry - Click above for high-res image gallery

Ah yes, the good ol' midsize sedan. Bastion of the American family car set and holder of most automaker's sales crowns, as well as that of the best-selling automobile in the United States. As pointed out by Motor Trend, only three car nameplates have held the top sales spot in America in the last 20 years: the Ford Taurus, Honda Accord and Toyota Camry.

Of course, the current midsize sedan sales leader is none other than the aforementioned Camry. Unless you've been living under a rock for the last few months, you're certainly aware that Toyota has found itself in the hot seat with numerous claims of unintended acceleration and two separate recalls that are meant to deal with such safety defects.

Besides its recent safety woes, Toyota has had to deal with constant pressure from every other automaker seeking to dethrone the Camry as the midsize sales leader. So, the natural question is whether or not the segment stalwart can maintain its edge in the face of such stiff competition and a newly sullied reputation. MT sought the answer in its latest comparo.

These days, Ford's numero-uno midsize sedan is the Fusion, which was significantly redesigned this year, and that car won the coveted Motor Trend Car of the Year Award for 2010. Also new-for-2010 (as a 2011 model) are the Hyundai Sonata, which features swoopy new duds and a high-tech four-cylinder powertrain, and the Subaru Legacy, which is the only model in the segment to come standard with all-wheel drive.

Though not all-new for '10, the Chevrolet Malibu and Nissan Altima are certainly perennial power players in the midsize sedan segment, and as such were included in MT's comparison test. With introductions out of the way, who do you think could have grabbed the top spot in Motor Trend's comparison test of these seven leading midsize sedans? Hint: See the photo above. Suffice it to say... we were a bit surprised. Click here to see for yourself.

In related news, the boys from Inside Line have gone a slightly different route with a much smaller midsize sedan comparison, pitting the 2011 Hyundai Sonata, 2010 Mazda6 and 2010 Honda Accord together in a winner-takes-all fight. Click here for the results.

Do you agree with either MT or IL, or would you rank them totally differently? Have your say in 'Comments.'

Gallery: 2010 Toyota Camry

[Sources: Motor Trend, Inside Line]

You'll never guess which midsize sedan wins MT's latest comparo... originally appeared on Autoblog on Wed, 17 Mar 2010 16:55:00 EST. Please see our terms for use of feeds.

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Coloring Between the Lines: Reader shades in 2012 Chevy Malibu patent drawings

Steven J. Ewing — Fri, 12 Mar 2010 12:58:00 EST

Filed under: Spy Photos, Sedan, Chevrolet, GM, Design/Style

2012 Chevrolet Malibu renderings by Ted Krygier - Click above for high-res image gallery

Yesterday, we brought you the official patent drawings of the next-generation Chevrolet Malibu - the Epsilon II-based sedan that will more than likely debut later in 2011 as a 2012 model. Less than 24 hours later, one of our dedicated readers, Ted Krygier, has put his best Photoshop skills to work, completing a colored rendering of what the Malibu could look like based on the patent sketches

In colored-up form, it's even more clear that the next-gen Malibu will use a design inspired by the Opel/Vauxhall Insignia up front, with a few Camaro-like touches around the rear end. The styling is quite a bit more aggressive than the current Malibu, and since the new car appears to have a shorter wheelbase, its road stance should be more akin to that of the Ford Fusion. Still, we like what we see thus far. Hat tip to Ted for the renderings!

Gallery: 2012 Chevrolet Malibu Renderings by Ted Krygier

[Source: Cheers and Gears]

Coloring Between the Lines: Reader shades in 2012 Chevy Malibu patent drawings originally appeared on Autoblog on Fri, 12 Mar 2010 12:58:00 EST. Please see our terms for use of feeds.

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2012 Chevrolet Malibu design completely revealed in patent filings?

Sam Abuelsamid — Thu, 11 Mar 2010 15:56:00 EST

Filed under: Sedan, Chevrolet

2010 Chevrolet Malibu patent drawings - Click above for high-res image gallery

Over the past nine months, we've seen the next-generation Chevrolet Malibu twice at General Motors media events that were closed to the public. On neither occasion were we allowed to take any photographs of the styling buck, but now we can finally show you what the next Malibu looks like. A General Motors filing with the United States Patent and Trademark Office shows what is obviously an unidentified Chevrolet four-door sedan.

It retains all of the standard Chevrolet design features including the dual-port grille and four individual tail lights. Compared to the current and very well reviewed Malibu, the new car has more sculpted surfaces, especially around the corners. The chopped off tail of the current generation car is generally considered to be the weakest part of that design, and the new model addresses that area with what looks to be a much more attractive posterior.

The new Malibu will ride on the same Epsilon II platform that underpins the Buick LaCrosse and Regal. The new model will have a shorter wheelbase than the 112.3-inch span of today's car, but it's not clear if it will be as short as the 107.8-inch wheelbase of the new Buick Regal. The new Malibu will, however, be both wider and taller than the current model. The interior is also significantly upgraded with higher quality materials as GM tries to keep up with the advances of new models from Ford.

The next Malibu will probably debut in late in 2011 as a 2012 model, and we may see it in public at the 2011 Detroit Auto Show. The timing of the Malibu should line up nicely with the Ford Fusion/Mondeo replacement and make for a very interesting battle in the mid-size sedan market.

Gallery: 2012 Chevrolet Malibu patent drawings

[Source: Carscoop]

2012 Chevrolet Malibu design completely revealed in patent filings? originally appeared on Autoblog on Thu, 11 Mar 2010 15:56:00 EST. Please see our terms for use of feeds.

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Chevrolet to employ new "Excellence for Everyone" ad campaign

Steven J. Ewing — Thu, 11 Mar 2010 09:28:00 EST

Filed under: Marketing/Advertising, Chevrolet, GM

General Motors is working hard to improve the image of its core brands, and the largest GM division, Chevrolet, will be getting some fresh new marketing in the near future. The theme, "Excellence for Everyone" will debut in ad spots over the next two months.

In a web chat yesterday, GM's North American president Mark Reuss told the Detroit Free Press that Chevrolet will be using the Camaro and Corvette more frequently in its advertising to improve the brand's overall image. "When have you ever seen 'Vettes and Camaros in ads for Equinox and Malibu?" Reuss stated. And speaking of the Malibu, Reuss says that GM needs to "re-energize the car," so expect a new set of ads focused around Chevy's well-liked midsize sedan, as well.

[Source: Detroit Free Press | Image: Stan Honda/AFP/Getty]

Chevrolet to employ new "Excellence for Everyone" ad campaign originally appeared on Autoblog on Thu, 11 Mar 2010 09:28:00 EST. Please see our terms for use of feeds.

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REPORT: Chevrolet Malibu to join Volt in Detroit-Hamtramck plant

Sam Abuelsamid — Wed, 09 Dec 2009 09:02:00 EST

Filed under: Sedan, Plants/Manufacturing, Chevrolet

2011 Chevrolet Volt - Click above for high-res image gallery

It's long been presumed that the Chevrolet Volt (and its Opel/Vauxhall Ampera twin) would not be the only car rolling out of General Motors' Detroit-Hamtramck assembly plant after late 2010. After all, Volt volumes are unlikely to be sufficient in the first several years to justify an entire plant. However, when a future product plant was leaked out after the 2007 UAW contract was signed, it was assumed the new Chevy Orlando would join the Volt. After all, the Orlando shares the Delta platform with the Volt and Cruze.

Following the announcement Monday of the investment in the Detroit factory to build the Volt, The Detroit News believes it has learned that the next-generation Malibu will also be built in Detroit. The new Malibu is slated to debut in 2011 as a 2012 model. Current Malibu assembly takes place in Fairfax, Kansas. The General's Orion, Michigan plant had also been building the mid-sized sedan, but it is now being re-tooled build the next generation Aveo. With Fairfax now also building the Buick LaCrosse, a second plant may be needed to meet demand if the new model is successful.

Gallery: Quick Spin: 2011 Chevrolet Volt

[Source: The Detroit News]
Photos Copyright (C)2009 Sam Abuelsamid / Weblogs, Inc.

REPORT: Chevrolet Malibu to join Volt in Detroit-Hamtramck plant originally appeared on Autoblog on Wed, 09 Dec 2009 09:02:00 EST. Please see our terms for use of feeds.

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Pics Aplenty: IIHS reveals before and after of Malibu/Bel Air crash

John Neff — Sat, 26 Sep 2009 19:49:00 EST

Filed under: Sedan, Safety, Chevrolet

IIHS '09 Malibu vs. '59 Bel Air crash test - Click above for high-res image gallery

We're all well aware of the video released recently by the Insurance Institute for Highway Safety. You know the one. Modern Chevy Malibu versus vintage Chevy Bel Air. Crash test. The results speak for themselves (see the video again after the jump). The two cars, one a 1959 model and the other from 2009, illustrate exactly how far vehicle safety has come in the 50 years since the IIHS was founded. There are two others dates you should know. 1972 was when the IIHS launched the Highway Loss Data Institute and began collecting objective data on insurance losses. The other date is 1992 when the Vehicle Research Center was opened and the IIHS began crashing cars.

In addition to the aforementioned video, the IIHS has also just released a gallery of images, before and after if you will, of the two cars involved in the celebratory crash. Note the passenger compartment of the '09 Malibu, which stays completely intact, versus the Bel Air that crumbles like a cereal box. Thanks for the tip, Derrick!

Gallery: IIHS '09 Malibu vs. '59 Bel Air crash test

[Source: IIHS]

Continue reading Pics Aplenty: IIHS reveals before and after of Malibu/Bel Air crash

Pics Aplenty: IIHS reveals before and after of Malibu/Bel Air crash originally appeared on Autoblog on Sat, 26 Sep 2009 19:49:00 EST. Please see our terms for use of feeds.

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The World According to Lutz: fewer brands, more marketing

Jonathon Ramsey — Tue, 16 Dec 2008 17:29:00 EST

Filed under: Marketing/Advertising, Chevrolet, GM, Saturn

In a moment that makes us want to put on our most pensive face and say "Yes... that's profound...", Bob Lutz has said "It's really much better to have fewer brands, do it well and then market the hell out of them." Specifically, he's talking about the fact that a car like the Saturn Aura -- Saturn's take on the Chevy Malibu -- hasn't done nearly as well as the Malibu. So far this year the Aura trails the Malibu almost 3-to-1. Why? Because the Malibu got pushed out of the gate with a marketing budget somewhere over the $200 million mark, and the Aura didn't. That is why, according to Lutz, "Three years later, people are still saying 'What's an Aura?'"

We know that GM has the talent to get the job done, but it's this kind of self evident thinking (to us, at least, and not a few of our commentators) that makes us wonder what's been going on in the hallowed halls of the RenCen all this time. GM has said that it might try to rebuild Saturn rather than kill it, but with new spending at Saturn put on hold, if they decide to keep it alive, we sincerely hope they will "market the Hell" out of what they rebuild.

[Source: Automotive News - Sub. Req.]

The World According to Lutz: fewer brands, more marketing originally appeared on Autoblog on Tue, 16 Dec 2008 17:29:00 EST. Please see our terms for use of feeds.

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IIHS midsize smack down: Side impact ratings better, rear crashes, not so much

Damon Lavrinc — Thu, 10 Apr 2008 09:29:00 EST

Filed under: Sedan, Safety

The Insurance Institute for Highway Safety just wrapped up its latest battery of batterings and most of the tested contenders in the mid-size segment faired well. The Dodge Avenger and Chrysler Sebring, along with the Infiniti G35, Nissan Altima, Chevrolet Malibu, Saturn Aura, Mitsubishi Galant and Kia Optima all received a grade of "Good" for front and side impacts, with the exception of the Optima, which ranked "Acceptable" during the side impact evaluation. However, problems arose in the rear crash test, where the G35, Altima, Malibu, and Aura were all rated as "Marginal," while the Avenger/Sebring received an "Average" score and the Optima walked away with a gold star and a "Good" rating. The only vehicle that received a "Poor" rating on any of the tests was the Mitsubishi Galant, which didn't hold up as well during the rear-impact test.

All the details from the IIHS are available in the press release after the jump.

Continue reading IIHS midsize smack down: Side impact ratings better, rear crashes, not so much

IIHS midsize smack down: Side impact ratings better, rear crashes, not so much originally appeared on Autoblog on Thu, 10 Apr 2008 09:29:00 EST. Please see our terms for use of feeds.

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Consumer Reports (mostly) hearts new Malibu

Chris Tutor — Fri, 01 Feb 2008 13:26:00 EST

Filed under: Sedan, Chevrolet

click above to view high-res gallery of the 2008 Chevy Malibu

They're not quite done putting it through the paces, but Consumer Reports for the most part is liking Chevy's new Malibu. They've opened up the car's logbook on the magazine's blog, and here are a few of the positive quotes they shared:

"Wow. Impressive to drive, even in the four-cylinder version."
"Best normally-aspirated Ecotec (four-cylinder engine) application out there."
"Distinctive dashboard - definitely not a 'me-too' design."
This is a heavy hitter that competes head-on with Camry, Accord, and Altima."

Luckily for Chevrolet, the positive comments so far are in the lead, and most of the negatives are for relatively minor things like:

"hard to reach seat levers"
"I do not like the interior trim. The dash has a pink tone to it, whereas the other browns are more orange."
"I'm disappointed with the low shoulder belt anchor, poorly placed seat heater switch, and lack of a shifter indicator in the dash."

They promise to have a full review of the car in the magazine's March issue, which we're sure Chevy can't wait to read.

[Source: Consumer Reports]

Gallery: First Drive: 2008 Chevrolet Malibu

Consumer Reports (mostly) hearts new Malibu originally appeared on Autoblog on Fri, 01 Feb 2008 13:26:00 EST. Please see our terms for use of feeds.

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GM admits Malibu in short supply

Jonathon Ramsey — Mon, 07 Jan 2008 13:26:00 EST

Filed under: Car Buying, Sedan, Chevrolet, GM

The Chevrolet Malibu continues to do better than GM expected: the General moved 12,172 of the new model in December 2007, a 6.7% improvement over the same month last year. There are two factories currently building the car, and demand for the 2007 North American Car of the Year finalist is such that dealers still can't get enough of them.

It's a long way from the "we only expected to sell 500 Malibus in November" malarkey. The mid-sized segment champions probably aren't worried just yet, but they'll be watching. In December of '07, Toyota sold 38,831 Camrys, Honda sold 31,255 Accords, and Nissan sold 25,171 Altimas. The lack of Malibu inventory makes a good marketing and perception case, but GM won't want it to go on too long. The segment -- represented by what one Autoblog commenter called the "Camcordimabu" -- is highly competitive, and those buyers don't like to be told "Try us back in a month and we'll see if we can get you one."

Analysts say that what happens over the next few months will tell the tale. But really, this is about the next few years; the Camry and Accord have been doing around a thousand units a day, each, every single day for years. The Malibu will need to show it has that kind of endurance, and this is a good way to start. Still, GM better have a plan B in place to build as many Malibus as the market demands if it has any aspirations at all of swiping the Camry's title of Best-Selling Car in the U.S.

[Source: Seattle Times]

Gallery: 2008 Chevrolet Malibu LT

GM admits Malibu in short supply originally appeared on Autoblog on Mon, 07 Jan 2008 13:26:00 EST. Please see our terms for use of feeds.

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First Drive: 2008 Chevrolet Malibu

Chris Tutor — Mon, 05 Nov 2007 11:58:00 EST

Filed under: In the Autoblog Garage, Sedan, Chevrolet, First Drives

click above image to view a new high-res gallery of the 2008 Chevy Malibu

Autoblog gets numerous comments saying that the domestic automakers could easily sell more products if only they would make them good enough to buy. We agree. With the introduction of the 2008 Chevy Malibu, it could very well be time for us all to put up or shut up.

GM knows the midsize sedan segment is dominated by the Toyota Camry and has taken direct aim at that very car with the new Malibu. The car's measurements come close to the Camry in almost every category, including length, interior space, trunk size and engine displacement. Where they differ is in design. The Camry provides the automotive appliance for those who don't really want a car, but need to go places. The Malibu brings style to the game at a competitive price.

GM invited us to spend some time with the new Malibu in Memphis, Tenn. this past weekend, and we put the car down some of the roughest streets of the city and the twistiest back roads we could find in northwest Mississippi.

To start the day, we chose a top-of-the-line LTZ model with the 3.6L V6 and 6-speed transmission from a lineup of about a dozen Malibus parked in front of the Gibson Guitar factory in downtown Memphis. A couple of passersby stopped to ask what was going on, commenting on how good the new model looked. Apparently, it really is hard to ignore.

Continued after the jump.

Gallery: First Drive: 2008 Chevrolet Malibu

General Motors provided the vehicles for testing. Autoblog does not accept travel or lodging from automakers when attending media events.

Live Photos Copyright (C)2007 Chris Tutor / Weblogs, Inc.

Continue reading First Drive: 2008 Chevrolet Malibu

First Drive: 2008 Chevrolet Malibu originally appeared on Autoblog on Mon, 05 Nov 2007 11:58:00 EST. Please see our terms for use of feeds.

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Chevy budgets more than $150 million for Malibu ads

Chris Tutor — Sun, 14 Oct 2007 14:03:00 EST

Filed under: Sedan, Marketing/Advertising, Chevrolet

Remember a couple of months ago when we were impressed with GM's plan to spend $100 million on the 2008 Chevy Malibu ad campaign? We were wrong. Try more than $150 million, which is pretty close to the $165 million GM now spends on the Silverado campaign.

Advertising Age says the campaign, called "The Car You Can't Ignore," will have three phases, with the goal of busting the myth that Detroit autos aren't up to world standards. The first phase has kicked off, with a massive online blitz of Web portal ads (you may have noticed them, well, here) that GM hopes will send at least 5 million viewers to chevy.com every day. Also expect to see nationwide billboards, print ads, building wraps and TV spots. One ad is said to say, "We're tired of being a foreign car in our own country."

[Source: Advertising Age]

Gallery: 2008 Chevy Malibu

Continue reading Chevy budgets more than $150 million for Malibu ads

Chevy budgets more than $150 million for Malibu ads originally appeared on Autoblog on Sun, 14 Oct 2007 14:03:00 EST. Please see our terms for use of feeds.

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