The devil is always in the details when it comes to industrial design. Sure, there are some ugly and disjointed consumer products that should never have been wrought upon the buying public, but the differences between most of the things we build and buy are subtle. Paying attention to the little stuff is important, especially in the auto industry, as it's the collection of these details that add up to produce truly memorable vehicles.
We're not sure how we missed this while attending the centennial event for Chevrolet yesterday, but apparently a cyber prankster got the better of General Motors while we were busying reporting on a new Trailblazer, the Spark EV and the return of the Belle Isle Grand Prix to Detroit.
We're in the heart of General Motors' downtown Detroit headquarters for a press conference tied to the 100th anniversary of Chevrolet, and Chris Perry, the brand's Vice President of Global Marketing and Strategy, has just confirmed a new TrailBlazer SUV. To be based on the company's new global mid-size Colorado pickup, the vehicle will be unveiled November 10 at the Dubai Motor Show.
As a company, Chevrolet has helped shape the automotive landscape in more than one way. Has any other nameplate been responsible for more iconic models in its history? Names like Nomad, Impala, Apache, Chevelle, Camaro, Corvette, and Bel Air defined their segments and were emblematic of their respective generations, but which is the best Chevrolet of all time? Is it the '63 split-window Corvette or the fuel-injected '57? Maybe the mighty Silverado is the truck of choice, or the first Chevrolet i
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