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10What's in a trademark? Sometimes, the next iconic car name

Supra, Chevelle And Barracuda All Live For Different Reasons

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.

99Chevy moves to trademark Chevelle nameplate, but why?

According to a report from GM Authority, General Motors has applied for a trademark on the "Chevelle" nameplate, filing the request under the "exterior badges for vehicles" category of the "goods and services" section of the United States Patent and Trademark Office. And while you certainly could argue that this is simply to protect the Chevelle nomenclature that represents a large part of Chevrolet history, GM Authority has a couple of good reasons why you might want to think otherwise.

26Meet Dick Eytchison and his '65 Chevelle autocrosser

There are few things we love more than seeing well-sorted classic cars being put to task. It seems we're in good company on that front. Dick Eytchison shares our belief that, "you just don't appreciate them unless you get out there and drive them."

40New Tom Cruise Jack Reacher trailer features Chevelle SS

Lee Child's novels about the fictional former military MP Jack Reacher are ready to hit the odeon, and they'll be coming with Tom Cruise as the title character. We should know by now better than to compare movies to their source books, and this looks like another reason not to: the literary Reacher is six-foot, five-inch, 210-250 pounds, the 50-year-old Cruise... isn't. Reacher likes silence, Cruise likes the pithy line; Reacher isn't a good runner, Cruise will undoubtedly showcase his sprinting

44Thou Shalt Not Clone: Fraudster convicted over fake 1965 Chevelle Z16

No matter how hard you try, you can't out run the Internet. Just ask Bobby Patton. The man thought he could pull a quick one by representing a 1965 Chevrolet Chevelle as an incredibly rare, incredibly valuable Z16.

40Chrysler spokesman and NFL star Ndamukong Suh crashes his... Chevy?

There are two types of bad luck; the kind that finds you and the kind you find for yourself. Detroit Lions defensive tackle Ndamukong Suh seems to have wandered straight into a run of the latter. NFL fans may recall that Suh is on a two-game suspension after stomping on a Green Bay Packer player during a game on Thanksgiving Day. Now the Detroit Free Press is reporting that Suh was involved in an accident in his hometown of Portland, Oregon. According to the report, Suh lost control of his 1970

AddSEMA 2009: Wicked Chevelle isn't as fuelish as it seems

1970 Duramax Chevrolet Chevelle custom - Click above for high-res image gallery

8SEMA 2009: Badass Chevy Chevelle isn't as fuelish as it seems

1970 Duramax Chevrolet Chevelle custom - Click above for high-res image gallery

AddFast and Furious muscles up

Click above image for photo gallery

AddIn the market for something Unique? Check out their auction online

We've covered the scandal involving Unique Performance from the very beginning, and it now looks as if this sordid tale finally might get a bookend. If the idea of scraping off 13 gallons of bondo doesn't scare you, maybe you'd be interested in bidding on one (or more) of the 44 leftover Mustang body shells that are available for viewing here. Mustang not your thing? Prefer the Camaro? How 'bout the Chevelle? Even if you're not interested in any of its cars, Unique Performance owned plenty of ot

AddGravity Racers going on the block at Barrett-Jackson

Mention Barrett-Jackson auctions to most enthusiasts and the first thing that will pop into their heads will probably be muscle cars. American iron from the '60s and '70s dominates the typical catalog. Chevelles, 'Cudas, Vettes, and Mustangs that are so rare and in such good condition that the million dollar winning bids seem almost a bargain. Sure, there are the occasional European sports cars sprinkled in, and European and American pre- and post-war classics still command strong money. But mus

AddA Foose and your money... Die-cast collectibles from the king of custom

Once upon a time filling a garage with Chip Foose dream cars involved either a check with lots of zeros or help from Nicolas Cage and Angelina Jolie. Now anyone with a "minimum deposit required" from their bank can park Foose's creations next to their daily driver. Yes, of course we're talking about scale models. Foose Design is currently accepting $28 checks for each of five 9-inch-long models. There's the '67 Mustang "Fastback," the '70 Monte Carlo, the '71 Chevelle, the Impression and the '06

AddThe Chevelle Project - another fan project for GM

After reading our post yesterday about supporters at GMInsideNews creating dream lineups for General Motors, Autoblog reader Josh Oliver wanted us to know that the Cheers and Gears Underground project had done something similar called the Chevelle Project. This is no hobbled together collection of Photochopped images, but rather a complete portfolio of a possible rear-wheel drive Chevelle lineup including a sedan, coupe, convertible, sportwagon and resurrected El Camino. Pay particular attention

AddCNN reports Top 10 Muscle Car Stars

CNN Money has published a list of the "Top 10 Muscle Car Stars" as compiled by Kelley Blue Book. Some of the picks are obvious, such as the Hemi 'Cuda convertible, GTO Judge convertible, and the venerable Plymouth Superbird. More of a surprise is the presence of the Ford Torino Talladega, which is labeled as an up-and-comer in the muscle car marketplace. With values currently in the $30,000 range, the Torino is still attainable by those who don't have six-figure budgets to work with.

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