While the European auto market for Jaguar and Land Rover is waning, Chinese car buyers can't get enough of the British marques. To meet that demand, Tata Motors, parent company of Jag and Land Rover, is partnering with Chinese automaker Chery Automobile Co.
Any thoughts that Chrysler had of getting small cars through a joint venture with China's Chery Motors are now officially dead. The Detroit News has been told by Mike Manley, Chrysler EVP for international sales, that discussions between the two companies have concluded and the companies will pursue their own directions. The slackening Chinese market has meant that Chery has been losing significant amounts of money there and can't afford to invest in expansion to engineer and produce products fo
Back in 2004 serial automotive entrepreneur Malcolm Bricklin announced plans to collaborate with "rogue" Chinese automaker Chery Motors to bring new cars to the US market. Chery is referred to as "rogue" because the company never actually got permission from the Chinese government to get into the car business. Needless to say, the deal eventually fell apart when Chery decided to hook up first with Israel Corp and Quantum LLC for a different joint venture which has also yet to come to fruition.
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