Tata Motors may have some serious competition on its hands if Toyota does indeed enter the low-cost automotive sweepstakes as is currently rumored. Renault's Dacia brand may be the most credible cheap car currently on the market, but this particular segment seems to be booming as emerging markets begin their slow and steady crawl towards... well, emerging. They are going to need wheels, so Toyota is said to be teaming up with Daihatsu, its subsidiary in Japan that specializes in small Kei cars f
The world's largest automaker is looking to join Tata Motors and Renault's Dacia brand as purveyors of cheap new cars. Toyota has cultured a company model by building high-quality, reliable cars, and has gone upmarket with its Lexus brand to compete at the high end of the automotive spectrum. More recently, the automaker has attempted to target a younger crowd with its Scion subsidiary and now a fourth brand is being considered to cater to emerging markets wihtout sullying the Toyota's hard-foug
Is it possible to buy a car that's both inexpensive and ultra cool? Can a $22,000 Toyota Prius really get you the same respect from the valet as a $70,000 BMW? That's what "Wired Magazine" wants to know, and they're asking readers to decide which of five relatively cheap cars they would feel coolest driving.
Automotive News is reporting that Toyota will launch a really cheap car in the next two years. Most likely to be built in India, it is primarily intended for sale in emerging markets, but could also find its way into more developed markets, too. So far, India and Brazil seem to be the leading candidates for hosting production of this inexpensive family car. One reason the company may be siding with India is that Toyota has already acknowledged it will be building a new plant there. A new facilit
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