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    Report: Ram raises a quick $1 million for farmers with Super Bowl ad
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    While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game. Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for ...

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    Chicago: Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa
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    Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief ...

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    Detroit: eBay Find Of The Day: Chevrolet Corvette Stingray press kit for charity
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    Members of the motoring press who were invited to the 2014 Chevrolet Corvette Stingray reveal all left with a pretty sweet press kit. The individually numbered black box within a black box contained not only a chunky little flash drive, but a paperweight adorned with an actual Stingray ...

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    Report: Truck decked out in festive lights gets owner a ticket for Christmas [w/video]
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    Nobody likes getting a ticket from the police, but a $300 fine given to David Hill of Wichita, KS could prove to be some of the cheapest PR a charity could receive. Hill had his Ford F-350 Super Duty covered in 856 Christmas lights to help raise awareness to his charity, One Spark Can Start a ...

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    Official: Chrysler to start charity foundation to honor Marchionne
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    Chrysler is moving to start a charity in honor of CEO Sergio Marchionne. The company's board of directors has voted to create a foundation to grant educational awards. Ronald Thompson, Chrysler's lead director, said the charity is a fitting tribute to Marchionne and all he has accomplished since ...

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    Followup: Ferrari F12 Berlinetta auction raises $1.5M for Hurricane Sandy relief
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    Ferrari has managed to raise $1.5 million for victims of Hurricane Sandy during an auction in Austin, Texas for the very first F12 Berlinetta in the US. The funds will go to the American Red Cross and be earmarked for Hurricane Sandy relief. Ferrari started bidding on the F12 at $315,888, but the ...

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    Official: Ferrari auctioning first F12 Berlinetta in North America for Sandy relief
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    Stop lurking around your local Ferrari retailer, as the first F12 Berlinetta set to arrive on North American soil won't be sold through traditional channels. Instead, the Italian automaker will auction off its all-new flagship in Texas next weekend in an effort to help victims of Hurricane Sandy. ...

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    Report: Kia under fire for "likes for food" Facebook promo [w/poll]
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    Kia, like just about every other business, is trying hard to find its way in the ever-evolving world of social media. Some might say the Korean automaker is trying too hard, though, judging by responses to its new Facebook campaign. The initiative was born out of an attempt to build the company's ...

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    Official: Batman-inspired Kia Optima concept headed for Gotham reveal
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    DC Entertainment is leading a charity campaign called "We Can Be Heroes" to raise awareness of hunger in The Horn of Africa. With help from artist Jim Lee and Rides magazine, Kia has joined the Justice League with a Batman-themed Optima SX apparently inspired by the Dark Knight's darkest ...

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    Report: Mini Canada's former ad agency selling one last car
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    It isn't always kittens and cotton candy when a client splits with an advertising agency, especially at the end of a long relationship. If either side makes a statement at all, it's usually full of platitudes and the kind of celebrity divorce tone that leads you to wonder, "What happened ...

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    Exclusive: From Prague to Mongolia in an abused Renault Kangoo
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    If you haven't heard of the Mongol Rally, we suggest you acquaint yourself. The charity event starts in Europe and ends in Ulaanbaatar, Mongolia. Unlike most rallies, there is no defined route or support staff. Participants must simply survive long enough to make it to the finish line in one ...

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    Official: Ferrari holding online auction to benefit Italian earthquake victims
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    Italy is unfortunately no stranger to earthquakes, thus neither is the exotic automaker and racing team whose logo bears the country's flag. When disaster struck in Abruzzo, Ferrari launched a special-edition F430 to raise funds for its relief, and has been contributing to rebuilding the stricken ...

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    Official: Mini previews 2012 Life Ball Roadster
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    Mini has been involved with Life Ball, one of Europe's largest charity events, since the brand first bowed in 2001. This year, the automaker turned a brand-new Mini Roadster over to Franca Sozzani, chief editor of Italian Vogue, for a complete makeover. Sozzani dipped the convertible two door in ...

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    Official: First Mercedes-Benz SL63 AMG in America to be auctioned off at Boca concours
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    Of all the car shows around the calendar year, the Boca Raton Concours d'Elegance doesn't typically fall on our radar screen. But maybe it should, because the annual event in Florida – young as it is – has a history of offering firsts. Maybe not the first time a vehicle is seen in ...

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    Official: Radar Tires debuts pink-wall radials to fight breast cancer
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    Radar Tires has initiated a new charity campaign to fight breast cancer. The Mobilizing Hope campaign is aimed at stirring awareness through various channels, including the Ring of Hope project, which features a limited-edition pink sidewall tire. Based on the Radar Tires RPX900 all-season ...

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    Report: Former VW CEO Pischetsrieder settles tax evasion charges with charity
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    Former Volkswagen CEO Bernd Pischetsrieder has successfully managed to avoid tax evasion charges in Germany by agreeing to donate around $193,000 to various charities, according to Automotive News. Pischetsrieder had been charged with evading more than €230,000 in taxes between 2000 and 2003 ...

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    Official: Ford designer creates special Parnelli Jones Mustang Boss 302 for charity
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    Eleven years ago, Ford designer Melvin Betancourt suffered a serious heart problem and had to undergo intense open-heart surgery at the Henry Ford Hospital in Dearborn, Michigan. The surgery was a total success, with Betancourt crediting Henry Ford's doctors with saving his life. Now, the ...

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    Chevy fielding pink Camaro for safety, charity
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    Chevrolet plans to do more with its NASCAR Camaro pace car than merely slow the field down. For the next two races at Atlanta Motor Speedway and Richmond International Raceway, a Camaro doused in pink to support breast cancer research will lead the field. As if the hue weren't enough, when the ...

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    Bentley crafts unique items for charity auction
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    Every year, Bentley takes part on a fresh crop of student interns, and every year it participates in a charity fundraising event for The Prince's Trust. For 2011, the Bentley Graduates are putting on an auction of items crafted in Bentley's own workshop, and there are more than a few items we ...

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    Blake Griffin to auction dunked-over Kia Optima on AutoTrader.com [w/video]
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    Mixed opinions arise when discussing Blake Griffin's over-car dunk at the 2011 NBA Slam Dunk Contest. Regardless, it got people talking and the 2011 Kia Optima played a major role in the jam. Kia turned Griffin's hop into a commercial, and now Griffin is again using that same Optima for another ...

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