Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Upwardly Mobile: Ferrari edition Motorola Z8]]>http://www.autoblog.com/2007/12/20/upwardly-mobile-ferrari-edition-motorola-z8/http://www.autoblog.com/2007/12/20/upwardly-mobile-ferrari-edition-motorola-z8/http://www.autoblog.com/2007/12/20/upwardly-mobile-ferrari-edition-motorola-z8/#commentsFiled under: ,

From its headquarters in Maranello, Ferrari has traditionally operated two divisions: one that makes exquisite road cars, and another that competes in motorsports. More recently, however, a third division has emerged, with the responsibility of conducting the company's ever-increasing marketing enterprise. The Global Branding Division itself seems to be following two tracks: licensing products as exclusive as the road cars and targeted towards their owners, and marketing merchandise to the Scuderia's enormous fan base.

Take for example the ever-popular Ferrari wrist watches: the company teamed up with Swiss watchmakers Panerai to offer a line of exquisite timepieces at big prices, all the while offering the common racing fan a less complicated, lower-cost wristwatch. Ferrari appears to be offering branded mobile phones along the same strategy: the company teams up with Vertu to offer exclusive four-figure devices to Ferrari owners, and with Motorola for more cost-effective (but assuredly still plenty pricey) cell phones.

The latest to fit into the strategy is this Ferrari-edition Motorola Z8, complete with red accents and Ferrari logos, and loaded with special content, including videos, ring-tones and wallpapers. For some reason it even comes loaded with "The Bourne Identity" in mobile format.

Prices haven't yet been released, but while the Vertu sells for thousands, the previous Motorola RAZR Maxx V6 Ferrari Challenge retailed for a more manageable $524. The Motorola Z8 Ferrari will be available from Ferrari Stores and select Motorola retailers. Unfortunately for anyone reading this and thinking it would make a great Christmas gift for a certain special someone, it won't be available until after the new year, so consider putting a personal voucher in with the card instead.

[Source: Kataweb via Unwired View, Motorpasion and CarScoop]

Continue reading Upwardly Mobile: Ferrari edition Motorola Z8

Upwardly Mobile: Ferrari edition Motorola Z8 originally appeared on Autoblog on Thu, 20 Dec 2007 20:02:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>cellcellulareditionferrarilimitedmobilemotorolaphonespecialz8Thu, 20 Dec 2007 20:02:00 EST<![CDATA[Chirp alerts cell-gabbing driver of intersection]]>http://www.autoblog.com/2006/04/21/chirp-alerts-cell-gabbing-driver-of-stoplight-intersection/http://www.autoblog.com/2006/04/21/chirp-alerts-cell-gabbing-driver-of-stoplight-intersection/http://www.autoblog.com/2006/04/21/chirp-alerts-cell-gabbing-driver-of-stoplight-intersection/#commentsFiled under: , ,

Demetrius Thompson was struck, twice, by drivers distracted while chatting on their cellphones. Instead of understandably getting mad or sensibly suing the drivers for millions, he instead founded the company Global Mobile Alert which developed a system called MyMobileAlert.

MyMobileAlert tracks the cellphone via GPS as its owner drives about their business. When the system determines the chatty driver is approaching within one hundred feet of a stoplight or a certain distance from an intersection, the cellphone will emit a loud 'chirp' to notify the driver who can then take any appropriate actions.

The only requirement for MyMobileAlert is a GPS-capable cellphone; the issuing wireless company would install the necessary software. So far the system has been demonstrated in  cities such as West Hollywood, California.

[Source: Technology Review]

Chirp alerts cell-gabbing driver of intersection originally appeared on Autoblog on Fri, 21 Apr 2006 19:55:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>accidentcellcellphonecellulargpsgps-enabledhit and runHitAndRunmymobilealerttrafficFri, 21 Apr 2006 19:55:00 EST