Trickle-down technology is how four-wheel anti-lock braking systems went from their production debut on a 1978 Mercedes-Benz S-Class to being standard equipment across the board for all vehicles on the road today. It also explains how advanced technologies like adaptive cruise control, pre-collision auto-braking and, to a lesser extent, lane departure warning, has made its way down the funnel to Subaru's mainstream sedans, the 2013 Legacy and Outback.
Testing new semiconductor products doesn't always have to be boring - or at least not when a chipmaker is run by an ex-motocrosser. Micron CEO Steve Appleton will be driving a Porsche-powered Baja Tour Car buggy in the upcoming SCORE Baja 1000, and his company's Lexar flash memory and image sensing products will record the entire journey. This is said to be the first complete video recording ever assembled of the race, which underscores the nastiness of this environment.
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