Castrol thinks it can revolutionize oil changes with the Nexcel that puts everything in a single unit that people can switch out in just 90 seconds. It premieres on the track-only Aston Martin Vulcan and may hit the street in a few years, too.
Every once in a while, Mother Nature has a rather tenuous relationship with her children. Such a scenario plays out each and every year as mankind clings to one of the last vestiges of open space left on our planet, the Bonneville Salt Flats, to which hundreds of men and women each year flock to take out their frustrations with the pace of life by attempting to outdo and one-up the accomplishments of those who dared make a similar attempt in years prior. It's a vicious cycle, and one that depend
How does one make fast, loud, drifting cars better? Well, you can add more fast, loud, drifting cars or you can add lasers. Either or, really. In this case, Castrol did the right thing and added both, creating a highly stylized commercial for its Edge Titanium motor oil starring South African racer Adrian Zaugg, BMW factory driver Augusto Farfus, Audi DTM and Le Mans staple Mike Rockenfeller and some bloke named Ken Block.
We've seen Ken Block do what he does best just about everywhere he does it: on closed lots, in warehouses, on public streets, at rallycross events, in competitive rallies... even on the soccer pitch. But the one thing they've all shared in common (aside from his ever-present Ford Fiesta HFHV) is that they've been in the light of day. But not the next one.
Castrol's "Think With Your Dipstick" campaign, one of the more memorable commercials we can recall for a motor oil, is currently plying the airwaves. An enigmatic Scotsman ambushes schlubs who proclaim "all synthetic oils are the same," delivering a deadly whip across the legs and exhorting the men to "Think with your dipstick, Jimmy!"
Oftentimes, when the subject of oil appears on the internet, a raging debate ensues regarding which brand offers the highest quality or whether or not synthetic is superior to straight dino-oil. We're not touching that one today, but we would like to remind our readers of the importance of recycling your used motor oil. Matt Hale, Director of EPA's Office of Solid Waste, says, "Recycling used motor oil conserves energy, reduces greenhouse gas emissions, and prevents the possible contamination of