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Apple and Google are rapidly opening a new front in the on-going tech wars, as the two giants move out of your pocket and into your car. For Apple, it's using its CarPlay system, while Google will offer its newly unveiled Android Auto operating system.

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Following Apple's unveiling of CarPlay at this year's Geneva Motor Show, Microsoft used its recent Build developer conference to reveal how it plans to allow the integration of its smartphones with automobiles. Instead of automakers using Microsoft programming to create their own infotainment interfaces, this would port your mobile phone's screen onto the car's touchscreen but with the look of the Windows "Metro" UI.

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Apple unveiled its new CarPlay touchscreen infotainment system earlier today, and Volvo has just released a video showing the system in action. The Cupertino tech giant is expected to announce partnerships with Ferrari and Mercedes-Benz to license CarPlay, as well, at the 2014 Geneva Motor Show and will be working with even more manufacturers in the future.

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Apple, maker of tech items like the iPhone, iPad and Mac line of computers, is extending its reach into the automotive market, making a fairly big announcement ahead of the Geneva Motor Show. No, it hasn't bought Tesla (yet). Instead, Apple has announced CarPlay, an all-new means of controlling an iPhone through your car.

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