Today's vehicles are more powerful, more efficient and safer than ever before. In fact, today's car buyer would be hard pressed to spend his or her money on a genuinely bad vehicle. But those overall improvements may have also led consumers to believe there are no real differences between the various products offered by the world's major automakers. According to the Consumer Reports 2012 Car-Brand Perception Survey, Toyota, Ford, Honda and Chevrolet have all seen their scores drop by double digi
As Joel Achenbah's lede in this article so aptly points out, these are rough times for the American car industry. His proof? Daimler just sold Chrysler for a fraction of the original purchase price, President Bush wants to regulate tailpipe emissions, Gov. Schwarzenegger announced new low-carbon fuel standard and gas prices don't stop rising.
Don't go getting too excited, it probably won't mean a crate version of the S65 or N54 for Roundel fans. Running an automaker is expensive, especially a manufacturer that leans more toward niche status than casting a wide net. BMW is looking at all options for future revenue, and one of the thoughts that's occured to the well-respected manufacturer of cars with chutzpah is to bank on its engineering chops and sell engines to other carmakers. Lotus has pimped themselves out for years to other aut
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