Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Video: Honda CR-Z ad gets crazy with the fog machine]]>http://www.autoblog.com/2010/04/16/video-honda-cr-z-vid-gets-crazy-with-the-fog-machine/http://www.autoblog.com/2010/04/16/video-honda-cr-z-vid-gets-crazy-with-the-fog-machine/http://www.autoblog.com/2010/04/16/video-honda-cr-z-vid-gets-crazy-with-the-fog-machine/#commentsFiled under: , , , , ,

Click above to watch the video after the jump

There has been plenty of debate about the Honda CR-Z around the Autoblog water cooler. Does Honda's sport-inspired mild hybrid have the style, power (122 horsepower), sales appeal and fuel economy numbers (36 miles per gallon city, 38 highway) to make it a legitimate successor to the CRX? We'll have to drive the CR-Z to get the answer to most of our questions, and we'll have to wait for a few months after launch to see whether car buyers will welcome the mild little hybrid with open arms (and wallets).

One thing we do know for sure, though, is that the post-jump European Honda CR-Z promo has too much fog, too many lasers and way too many 1990s-style effects to be cool. That said, it beats the heck out of those bizarre-looking animated jazz videos used to market the Accord Crosstour. Hit the jump to watch the video for yourself and to check out the official press release.


Gallery: Detroit 2010: 2011 Honda CR-Z


[Source: Gaucho Productions via YouTube]

Continue reading Video: Honda CR-Z ad gets crazy with the fog machine

Video: Honda CR-Z ad gets crazy with the fog machine originally appeared on Autoblog on Fri, 16 Apr 2010 13:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>car commercialCarCommercialCR-ZCR-Z commercialCR-Z HybridCr-zCommercialCr-zHybridCRZCRZ HybridCrzHybridhonda adhonda commercialHonda CRZHondaAdHondaCommercialHondaCrzFri, 16 Apr 2010 13:30:00 EST http://www.autoblog.com/feed/19442061/article-comments.xml http://www.autoblog.com/feed/2010/04/16/video-honda-cr-z-vid-gets-crazy-with-the-fog-machine/19442061/article-detail.xml 19442061 http://www.blogcdn.com/www.autoblog.com/media/2010/04/cr-z-fog_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2010/04/cr-z-fog.jpg <![CDATA[Hyundai wins <i>Advertising Age</i> Marketer of the Year award]]>http://www.autoblog.com/2009/11/09/hyundai-wins-advertising-age-marketer-of-the-year-award/http://www.autoblog.com/2009/11/09/hyundai-wins-advertising-age-marketer-of-the-year-award/http://www.autoblog.com/2009/11/09/hyundai-wins-advertising-age-marketer-of-the-year-award/#commentsFiled under: , , , , ,

Hyundai Genesis Sedan - Click above for high-res image gallery

Allow us to set the stage. The year was 2009, the month was February. The U.S. economy, which for months had been showing signs of springing a leak, was now fully flooding into five forward compartments. Banks were dead or dying, the housing industry had ground to a halt and without massive influxes of cold, hard government cash, two thirds of the Big Three would have gone belly up.

Enter Hyundai. Amidst all the chaos and turmoil, the Korean automaker airs (during the Superbowl, mind you) a very simple commercial stating the following: "Now finance or lease any new Hyundai, and if you lose your income in the next year, you can return it free with no impact on your credit." This program, what Hyundai calls its Assurance Program, was just one of the many factors that led the editors of Advertising Age to name the resurgent Korean automaker's ad men as their Marketer of the Year - an award that isn't just confined to the automotive sector.

Aside from just appealing to "broken dreams," (i.e. bad credit, job loss) Hyundai also pushed the then new luxury Genesis Sedan to people with "intact dreams." Moreover, while the Superbowl tends to skew male, Hyundai made sure to scoop up all of bankrupt General Motors' ad spots during the Oscars, an event that skews heavily female. Long story short, Hyundai's market share is up during the first ten months of 2009 from 3.1% to 4.3% and in September, when the rest of the industry experienced a 22% sales drop, Hyundai's sales went up 27%. Tip of the hat to Vumiko!


Gallery: 2010 Hyundai Genesis sedan


[Source: Advertising Age]

Hyundai wins Advertising Age Marketer of the Year award originally appeared on Autoblog on Mon, 09 Nov 2009 16:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>AdAgeadvertisingAdvertising AgeAdvertisingAgecar commercialCarCommercialGenesisHyundaiHyundai AssuranceHyundai GenesisHyundaiAssuranceHyundaiGenesisMarketer of the YearMarketerOfTheYearmarketingMon, 09 Nov 2009 16:01:00 EST http://www.autoblog.com/feed/19229060/article-comments.xml http://www.autoblog.com/feed/2009/11/09/hyundai-wins-advertising-age-marketer-of-the-year-award/19229060/article-detail.xml 19229060 http://www.blogcdn.com/www.autoblog.com/media/2009/11/2010-hyundai-genesis-sedan-blue__opta_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2009/11/2010-hyundai-genesis-sedan-blue__opta.jpg <![CDATA[VIDEO: Chrysler has 300 ways to pitch its sedan for 2010]]>http://www.autoblog.com/2009/10/15/video-chrysler-has-300-ways-to-pitch-its-sedan-for-2010/http://www.autoblog.com/2009/10/15/video-chrysler-has-300-ways-to-pitch-its-sedan-for-2010/http://www.autoblog.com/2009/10/15/video-chrysler-has-300-ways-to-pitch-its-sedan-for-2010/#commentsFiled under: , ,

Click above to watch the video after the jump

It's not easy to market a vehicle that has been on the market for over five years with changes so imperceptible that we couldn't name them if we tried. Chrysler is in just such a situation with its flagship 300 sedan, which is most definitely getting long-in-the-tooth. That won't stop the Auburn Hills, MI-based automaker from pitching it, however, and the Pentastar is putting a genuine effort forward with its new ad for the old gangsta sled.

The new spot proclaims that the 2010 300 will put the life back in nightlife, and the spot combines several shots of gorgeous women having a great time intermingled with a few fancy shots of the 300C burning the late night candle at both ends. The ad is part of Chrysler's new "Connect" campaign, which appears to be the swan song for the Pentastar's long-time agency of record, BBDO. Hit the jump to watch the 30 second spot. The Chrysler 300 may be geriatric in car years, but it's still rear-wheel drive, its 5.7-liter V8 continues to pack 360 horsepower and it still looks pretty damn sharp in black.

[Source: Chrysler via YouTube]

Continue reading VIDEO: Chrysler has 300 ways to pitch its sedan for 2010

VIDEO: Chrysler has 300 ways to pitch its sedan for 2010 originally appeared on Autoblog on Thu, 15 Oct 2009 13:40:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>2010 Chrysler 3002010 Chrysler 300C2010Chrysler3002010Chrysler300c300CBBDOcar adcar commercialCarAdCarCommercialchrysler 300chrysler 300Cchrysler adchrysler commercialChrysler300Chrysler300cChryslerAdChryslerCommercialcommercialpentastarThu, 15 Oct 2009 13:40:00 EST http://www.autoblog.com/feed/19196402/article-comments.xml http://www.autoblog.com/feed/2009/10/15/video-chrysler-has-300-ways-to-pitch-its-sedan-for-2010/19196402/article-detail.xml 19196402 http://www.blogcdn.com/www.autoblog.com/media/2009/10/chrysler-300-ad-620_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2009/10/chrysler-300-ad-620.jpg <![CDATA[VIDEO: It's <i>Footloose</i> with mimes... it's the 1985 Renault Alliance Convertible!]]>http://www.autoblog.com/2009/08/24/video-its-i-footloose-i-with-mimes-its-the-1985-renault/http://www.autoblog.com/2009/08/24/video-its-i-footloose-i-with-mimes-its-the-1985-renault/http://www.autoblog.com/2009/08/24/video-its-i-footloose-i-with-mimes-its-the-1985-renault/#commentsFiled under: , , , ,


Click above to watch the video after the jump

When it comes to fashion and cars, the Eighties were not one of our better decades. Marketing efforts weren't so great either, and a long forgotten extended commercial for the 1985 Renault Alliance Convertible makes a case that all three elements should have never been combined. The Renault was a fuel efficient box with a penchant for breaking down on a regular basis, men and women wore two polo shirts at the same time with both collars up, and the jingles of the time inspired the singing career of Michael Bolton.

Hit the jump to watch the craziest nonsense you've ever seen. The video starts off on the beach, then moves to a deserted 1890s-style boom town littered with carriages, mimes, breakdancers, three very Eighties Footloosian dancers and some kick-ass neon signs.

At over three minutes long, we're not sure what the spot was used for (it's too long for television), but its period excellence leaves no doubt as to what decade it was filmed in. And make no mistake: This video won't make you any smarter and it might leave you with a rehash of those childhood mime nightmares, but this old Renault promotion is at least good for a laugh. Many of them. Hat tip to Duncan!

[Source: Renault via YouTube]

Continue reading VIDEO: It's Footloose with mimes... it's the 1985 Renault Alliance Convertible!

VIDEO: It's Footloose with mimes... it's the 1985 Renault Alliance Convertible! originally appeared on Autoblog on Mon, 24 Aug 2009 12:29:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>1980s1985 renault alliance convertible1985RenaultAllianceConvertiblealliancecar commercialCarCommercialcommercialflash dancersFlashDancersfootloosefrench carfrench convertibleFrenchCarFrenchConvertiblekevin baconKevinBaconold commercialOldCommercialrenault allianceRenaultAllianceMon, 24 Aug 2009 12:29:00 EST http://www.autoblog.com/feed/19138107/article-comments.xml http://www.autoblog.com/feed/2009/08/24/video-its-i-footloose-i-with-mimes-its-the-1985-renault/19138107/article-detail.xml 19138107 http://www.blogcdn.com/www.autoblog.com/media/2009/08/1985-alliance-commercial_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2009/08/1985-alliance-commercial.jpg -1 2