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Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of ...
Car has listed what it considers ten of the "best, funniest, and cheesiest" UK car adverts. Those of us Stateside aren't likely to have seen many of them, like that for the Austin Allegro -- called "The new driving force from Austin" -- but there's enough old and new for everyone. Even Steve ...
Whoever ends up with Chrysler will obviously face a myriad of logistical problems from suppliers to unions. But Advertising Age takes a look at the marketing muddle that will need to be overcome soon after signing the deed.The article points out problems such as competing models like the Chrysler ...