Car shoppers in the United States are well on their way to buying over 17 million new cars and trucks in 2015. If that does indeed happen, it will be just the third time in history that milestone has been reached.
General Motors is launching new entry-level trims for four of its popular models that slash prices by removing some content but mostly seriously cut into dealer margins. The changes let the brands advertise segment-leading prices to attract potential buyers into showrooms.
After several years of growing sales, Subaru sees 2015 as no different. The Japanese brand thinks that it could sell around 540,000 vehicles in the US this year to make it the automaker's largest single market. To cope with all of this demand, the brand is also boosting production and later planning to add additional capacity to its SIA factory in Indiana for the Legacy and Outback.
Despite only being on the market for a few months, Hyundai is already reportedly considering a major redesign of the latest Sonata. While demand is growing, the automaker wants the model to sell even better. The changes in the look of the Korean sedan would be timed with the model's refresh in 2017 or 2018.
We've compiled the sales numbers of all major automakers that sold cars and trucks in the United States in 2014. There are some standout performances, some noteworthy drops and overall very solid numbers in our chart that make it well worth a thorough examination.
Having sold 336,441 cars in the US in 2012, Subaru said in early 2013 that it wanted to hit 500,000 annual sales here by 2015. After boosting sales to 424,683 in 2013, it's hit its half-mil target a year early: on December 29, 2014 Subaru sold its 500,000th car.
Automotive News article says the Lexus December to Remember campaign started in 1998 that helped turn December into one of the biggest months of the year for car sales. Before that - and "that" wasn't that long ago - December was close to last in sales because no one seriously considered buying a car for Christmas.
Low Gas Prices Might Actually Create Buying Opportunity
It's been a rough year for green car manufacturers. To many consumers, it appears that so-called green vehicles cost more and are more challenging to operate (limited range, low availability of "exotic" fuels, etc.) And with gasoline prices plummeting, American consumers are much less likely to spend more for a green vehicle.