car marketing

According to data just released by Ford, it is sometimes possible to pigeonhole certain areas of the country with specific colors and engine choices. For instance, Texas is synonymous with trucks. As ...

Whoever ends up with Chrysler will obviously face a myriad of logistical problems from suppliers to unions. But Advertising Age takes a look at the marketing muddle that will need to be overcome soon after signing the deed.The article points out problems such as competing models like the Chrysler ...