Autoblog

It seems Volkswagen has breathed a collective "Oops!", and is now working to turn its design ship around. VW was known for neat, differentiated designs with great interior details. While this stayed true in some parts of the world, in the U.S., Volkswagen design turned into chrome shield grilles fronting identical bodies in various sizes.

When Martin Winterkorn was lured back from academia, "he looked at Volkswagen's upcoming designs and binned the lot." Audi's design chief was brought in. VW started over on the Golf, which will be coming out later this year. The Polo redesign was taken up again from scratch. The Up! "was not fully thought through as a concept," and is getting a workover.

VW's new language is said to be about "simplicity," "a confident identity," "crisply-detailed functionality," and cars that aren't "over-designed." The chrome shield is gone (thank goodness) and headlights that wrap around to the front wheel arches have also been sent packing, "because that's not what a headlight is for." Stay tuned for more horizontals, as seen on the Scirocco -- and here (so much for no more chrome) -- and hopefully a slew of compelling shapes.

[Source: Evo]

The Buick Reatta a design flop? That's what a University of Michigan professor told The Wall Street Journal recently. Really? The Reatta is the one car that he could find to pick on as an automotive design flop? Sure, the high-tech coupe was overweight and underpowered, overpriced and under-appreciated. But a design flop? I think most of us would agree there are uglier, slower, more poorly-made cars in the history of automobiles. Our Dan Roth even called it a Future Classic not too long ago.

The story is part of a larger collection of design studies that looks at everything from blue jeans to concrete saws. One other automotive element of the series is a gushing story and video about Buick's Invicta concept car. If the piece is to be believed, the LaCrosse that may be based on the Invicta, will surely never make it onto a list of design flops.

So by that logic, fake, plastic portholes insure design success, but sexy, restrained style doesn't.

[Source: The Wall Street Journal]

Click the image above for more hi-res shots of the 370Z and Infiniti design teasers.

There were crisp images of a blurry car being swapped and discussed today at Nissan 360. When Shiro Nakamura, the head designer at Nissan, revealed the barest hints of a car outline hidden behind a taut sheet of fabric, speculation began as to whether it represented the new Z. The arced flanges over the wheels, and the way they follow the wheels, have 370Z written all over them. However, it doesn't look as if it would fit this rendering exactly -- which is not a bad thing. All Nakamura would say is that we'll be seeing that wheel later this year, which, coincidentally, is when the next Z -- supposedly lighter and four inches shorter than the current car -- is slated to be unveiled.

The other design teaser was a top-view sculpture of future Infiniti design elements. Who knows what or how much of the elements -- like the ducktail rear -- will make it to the final product, and who knows what those features will look like when in production. But it's a good looking piece of art in its own right. A brace of edges peeking out from a sea of crimson undulations -- if they had thrown wheels on it I would have driven it out of the hotel last night.


Our travel and lodging for this media event was provided by the manufacturer.

Click above to view high-res gallery of renderings

A few months ago, we wrote about an amateur designer who penned today's vision of a Bugatti Royale. It was all good at the front, and then things got a bit, well, funky at the rear. Now another car designing buff with a pen suite of software has created his idea of a 4-seat Bugatti GT: the decidedly gorgeous Streamliner 12-2.

Maltese designer Reuben Zammit designed the Streamliner as a 2+2 with "ample luggage space." Though we're sure if Bugatti ever created such a car it would be decidedly more expensive than the Ferrari 612, cues from Maranello's uber-GT can be seen in the Streamliner. But the nothing-but-curves approach gives it a Bugatti retro flair all its own. The car would use a twin-turbocharged version of the W12 engine and be powered by the rear wheels only. That would give the Streamliner rather un-Bugatti-like handling, which we think is even more reason to buy one. Check out additional renderings of the Streamliner 12-2 in the hi-res gallery below and let the designer know if you like his work in the comments.


[Source: Reuben Zammit via Carscoop]

Click above for a high-res gallery of the Lexus LF-A roadster concept.

Lexus' L-finesse design language was meant to stand for "Seamless Anticipation," "Intriguing Elegance," and "Incisive Simplicity." If we put aside the marketing speak for a moment, the point of L-f was to give Lexus design a greater emotional connection with consumers. While it certainly didn't stop Lexus from selling more cars, we have a feeling that the increased number of wavy lines simply didn't resonate with the public quite like it was meant to.

Now Lexus is looking for a successor to L-finesse. Emotional connection from a purely design standpoint -- not "I just love my Toyota!" -- has been a weak point for Japanese cars in this country. Even the GT-R, the LF-A and the last Supra, technological tour-de-forces that they are (or were or will be), and for as much emotion as they inspire, are not pretty cars. The LS is a good looking car, but we wouldn't call it inspiring. Yet Lexus has a pretty good grasp on what its customers are looking for, so while we can't imagine that whatever's coming is going to be outrageous, we can hope that it will be a little less birds and clouds and a little more visceral.

[Source: Winding Road]

click above for more high-res pics of the 2009 Ford F-150

The Ford F-150 is America's annual best seller, moving more units than anything else since Jimmy Carter was president. It's also one of the most challenged when it comes to cutting through the air, although we know there's worse. If the F-150 is going to clear the hurdle of new CAFE regs, that's going to change: its combined 16.5 mpg won't make it any friends come 2020.

Ford designers, led by North American Design Director Peter Horbury, are already looking at ways to make the next generation F-150 more aerodynamic, despite the all-new 2009 Ford F-150 having just debuted. The problem is, there simply aren't many options for making a difference: the only two components are the giant block of a passenger compartment and the massive drag-creating void of a bed behind it. Ford design did attempt to go a little aero with the front end of the 10th generation 1997-2003 F-150, but that, frankly, wasn't what people expected from an American pickup.

[Source: Auto Week]

Even though Jaguar and Land Rover might only have a foot or so of visibility into the fog of their business futures, they continue to plan for long-term success. The latest step is a $4 million investment in a "virtual reality center" that will create three-dimensional projections for designers and engineers to study, saving the time and expense of having to build individual models.

Jag and Land Rover worked with four suppliers to create the four-walled studio. Projecting power will come from eight Sony SRX-S105 projectors, each one of them as powerful as the best cinema-standard projector and each one having four times the resolution of HD. With that kind of capability, designers -- wearing 3-D glasses -- will be looking at photorealistic representations of their creations.

When finished in the spring of 2008, it will be the most advanced design studio in the world. We're glad to see the two embattled marques focused on nothing but getting better. Now if Jag could use that studio to make a kick-ass XJ replacement, and make the XF -- as good as it is -- everything it could be, then they'd really have a blockbuster studio on their hands.

From time to time we've all been tempted to purchase that fake diploma from the endlessly circulating email, right? The last time I checked, though, they weren't offering fake certificates from the Art Center College of Design, or the Academy of Art University. If you still held onto the dream of someday shaping cars, even after all your sketch pads had been confiscated, the normal path was that you'd go to an institution where you could learn industrial design through a rigorous academic program. That's the reason why those of us who continue to doodle four wheeled conveyances are reduced to sketching while on boring phone calls; to truly design real cars takes years of practice, hard work, and skill. Alternatively, you could drop a measly 20 bucks and start computerating up some fun looking vehicles with Topics Entertainment's Sports Car Designer software.

In the end, it's still no replacement for learning to render a form on paper with perspective, shading and foreshortening; all those things that take years to develop skill with. From what we can see, you're limited to a profile view, but the options for body shape creation are wide ranging enough that you can whip up some interesting forms. We're not seeing a tremendous amount of variety or originality in the screenshots at the support website sportscardesigner.com, but for $20 at Best Buy what do you want, Cinema 4D? When you're done with your masterpiece of the moment, you can export it as a .jpg, or you can spit CAD data out so that another program might be able to stitch the entire car together for you in 3-D space. It's a fun way to divert some hours, and hey, it'll keep that eternally fidgeting car-crazy pre-teen quiet for the vast span of 15 minutes, at least.

Thanks for the tip, Larry!

The Chrysler 300 is an overwhelming success for Chrysler. Ford's Five Hundred wasn't nearly as big a hit despite on paper being a strong competitor. The Chrysler's advantage, of course, is bold design. The 300 has it, the Ford not so much. Automotive News even quotes an unnamed Ford exec saying the Five Hundred got a new look and a new name because, "it can't do any worse than it has been." Ouch. Ford CEO Alan Mulally himself is quoted saying the Five Hundred's original look "may have been too conservative." Ya think?

The Automotive News article points out that in the past, bold design in the mid-size sedan category was considered suicide. Take the third-gen Taurus. The car's iconic jelly-bean shape went oval and sales dived. Honda and Toyota have historically counted on their evolutionary design strategy to sell tons of Camrys and Accords. But, as the article says, even those two Japanese companies are seeing how some well-placed design cues may appeal to even conservative car buyers' emotions – if done well.

Continue reading after the jump.

[Source: Automotive News - Sub. Req.]

So many designers are getting in on Dino action these days, we can only hope the car doesn't turn into the automotive equivalent of Snakes on a Plane. Ferrari's consistent disavowals regarding any plans to make "a cheap Ferrari" is not stopping those with pens and intricate rendering software from making their own. Next into the breach is Ernesto Freitas, a Portuguese designer and engineer who has not only drafted a mock-up Dino, he then made a foam model. It's not as elegant as some of the other randomly generated Dinos we've seen -- things get quite busy aft of the doors -- but there is a healthy dose of Dino language to be had throughout. No matter what, though, full marks to Mr. Freitas for commitment to his vision. As for you, Ferrari, we'll see you in Frankfurt with The Car That Isn't A Cheap Ferrari...

[Source: Autoblog.nl]