Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach – albeit with a more villainous spin – for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to re
Hyundai was easily one of the top overall advertisers in last year's Super Bowl with five commercials that aired before or during the game. Now, Hyundai is back for its seventh consecutive year with confirmed spots for Super Bowl XLVIII. The two 30-second ads titled Dad's Sixth Sense and Nice will, respectively, highlight the all-new 2015 Hyundai Genesis Sedan and the recently updated 2014 Elantra.
Last year, The One Club presented a list of the top 10 commercials from the last 25 years at the Detroit Auto Show. Featuring instantly recognizable spots from Chrysler, Volkswagen, Honda, Jeep and more, the list (presented for your viewing pleasure below) makes for compelling viewing even today.
The 2003 Cog commercial from Honda may have been named one of the best car commercials of all time, but an all-new spot called Hands looks to be even more entertaining even if it's digitally enhanced. The two-minute video – which starts and ends with a nod to Cog – highlights just about all facets of Honda's universe of products from passenger cars to racecars, the HondaJet to leaf blowers, motorcycles, ATVs and even Asimo.
After 65 years of building globe-conquering luxury vehicles, Land Rover is proving that its off-road abilities are so well known that it doesn't even have to feature a single vehicle in its advertising to convey its message. Rather than showing off a new model such as the 2013 Range Rover or the new 2014 Range Rover Sport, Land Rover's Parkour Roam Free commercial instead shows a quartet of male parkour traceurs running, jumping and flipping around in the wilderness.
Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.
For viewers who plan on watching the Super Bowl only for the commercials, here's one for you to enjoy ahead of time. As we saw in the teaser video that Toyota released last week, will be making the transition from Big Bang to The Big Game as a wish-granting genie in a commercial for the 2013 Toyota RAV4.
There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda
Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Ford is getting pretty creative with ad spots for the new 2013 Ford Fusion. After seeing Ford make its rivals disappear, we now get to see it make the new Fusion fly. In a new television commercial called Cliff, the car is shown being driven off the side of a mountain and flying through the air. Instead of relying solely on CGI to make the car fly, Ford threw in some good old-fashioned stunt driving for added realism.
While there is nothing uncommon about athletes and celebrities showing up in car commercials, it is somewhat surprising when the endorser actually matches up with the product he or she is endorsing. Houston Rockets' point guard Jeremy Lin and the Volvo XC60 can both be labeled smart, underrated and overlooked, which makes them a great pair for Volvo's latest ad campaign, "The Unexpected Ones."
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