2010 DuPont Automotive Color Popularity Study – Click above for high-res image gallery
Car Color Popularity
When PPG started keeping track of cars sales by color back in 1990, the superstar of the car color world has been silver, and according to firm's latest study, it shows no signs of slowing down. For the tenth year in a row, the silver, charcoal and gray category are numero uno amongst new car shoppers. In 2008, it accounted for 20 percent of vehicles sold and that figure climbed to 25 percent in 2009, reaching its current zenith of a 31 percent.
DuPont has released its annual Color Popularity Report, and for the first time has converged data from across the globe to create a worldwide report on how we, as a species, prefer our cars to be colored. OK, maybe that's a bit hyperbolic, but the new worldwide report confirms that Black, Silver and White reign supreme regardless of borders. The three colors are tightly packed in North America, where White is most popular at 17.8 percent with Black (17 percent) and Silver (16.8 percent) not far