Autoblog

Whatever you do,kids, do not steal a donut truck and try to drive that bad boy through Tama County, Iowa. They will make it positively rain police on you. Frank Alvarado found this out the hard way when he stole a donut van from a Donut Delite driver on his rounds, and ended up on a five-and-a-half-hour run from the law.

Alvarado stole the van from Rock Island Hospital in Illinois, and then took off into Iowa, getting to Tama County before he was spotted. Before he could say "Sprinkles!", the donut thief was being pursued by five Tama County sheriff's deputies, plus four more officers from three other police agencies. And get this: one of those other officers came in his personal vehicle. As we said, you don' t mess with the donuts in Tama County. Their reward for catching this criminal: all the donuts in the van.

Actually, we really want to get Mr. Alvarado's side of the story in this, because who steals a donut (!) truck and then hauls tail hundreds of miles west? Sounds like a Cannonball Run... or something... But we feel like Franky "The Donuts" Alvarado is the key to a story even better than this one. Thanks for the tip, Alberto!

[Source: WCF Courier]

Judging from how a generation of thirty-somethings have images of a flying, fusion-powered DeLorean imprinted in their DNA, we'd say that Back To The Future has left its mark. Likewise, Highland Green '68 Mustang fastbacks only look appropriate wearing American Racing Torq-Thrust Ds and flying through the air. Bullitt might not have quite as broad an influence since it wasn't a comedy, but it's touched at least two generations of car nuts and sparked two commemorative edition cars. Because of the cultural significance of these films, they've been named to the National Film Registry by the Library of Congress for preservation in perpetuity.

BTTF and Bullitt are but two of a total of 25 great films that the National Film Preservation Board and the Librarian of Congress have chosen as "culturally, historically or aesthetically significant." The list this year includes greats from a variety of genres, though it's still a little strange to think of Marty McFly's character being as deep as Humphrey Bogart's lead in fellow nominee "In a Lonely Place." Bullitt's 11-minute car chase was certainly the most talked about aspect of the film, but the tense cop drama was also well acted and has a superb score. Back To The Future's special effects really pushed the envelope, while the underlying story proved portable through two sequels sharing the same basic plot. It's quite a gift to car guys and children of the '80s who've wanted to have a badass green Mustang and a sleek (if not fast) DeLorean parked next to each other in the garage to see these two films topping the list, but the 23 other films named to the register are just as worthwhile. Our Saturday nights will be wrapped up for a while working through the movies named. We'll start with Bullitt, though.

[Source: Library of Congress]

We were well aware of Volkswagen's placement in The Bourne Ultimatum thanks to press releases out of Wolfsburg that prepared us for an epic car chase involving a Touareg 2. When an automaker brags about its product placement, we usually start worrying that the movie will be overrun with subliminal adverts. For instance, before Michael Bay went shopping for actors at General Motors, there was the all-GM highway scene in Matrix Reloaded. The heavy-handedness of such product placement that GM seems to favor can instantly take a moviegoer out of the moment, so we were justifiably nervous to see the VW Touareg 2 make its big screen debut.

I've just returned from seeing The Bourne Ultimatum and can report that Volkswagen's product placement was very understated and tastefully done. The climactic car chase involving the Touareg 2 was incredible to watch (and sounded even better), but the fact you're watching a VW is hardly noticed since a fender bender early on completely rips off the Touareg's grille, taking the VW emblem with it. Likewise, Jason Bourne's world isn't populated entirely by late model VW, Audi and Lamborgini vehicles. A last-gen Lincoln Navigator figures prominently, as does a Chevy Impala cop car and many older Chrysler 300Ms.

There were two other vehicles in the movie that VW no doubt paid to have placed. One is a European spec Golf GT Sport briefly driven by Julia Stiles' character, and the other a previous-gen Audi A6. Both are onscreen for a short time only, and the fact the A6 is not the current generation model makes its placement even less noticeable.

While most marketers can't argue with the effectiveness of GM's overwhelming product placement in Transformers, regardless of how it negatively affected the viewing experience, we felt VW deserved an extra mention for its welcomed restraint in The Bourne Ultimatum.

Those crazy folks in the Windy City... they shot not one Oldsmobile Cutlass off the top floor of the Marina Towers' parking deck into the Chicago River, but two. The staged accident was really part of a recreation of the famous scene from Steve McQueen's "The Hunter," remade by marketing agency Leo Burnett for Allstate Insurance. Leo Burnett engaged Phil Joanou ("The Gridiron Gang," U2 music videos) to direct the action-packed ads that are reminiscent of feature films. The results are spots based on scenes from movies like "The Hunter" and "The French Connection."

The high-speed chase orchestrated for the commercial "began under the 'L' tracks along Lake Street, curled around Wacker Drive, up Dearborn, into Marina Towers and up the circular driveway to the parking garage," according to the Chicago Tribune.

The commercials will begin showing on TV and in movie theaters in January.