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car buyers

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    Report: Older shoppers more likely to buy new cars
    1370268840

    A new University of Michigan study reveals that people between the ages of 55 and 64 are most likely to be purchasing a new vehicle – one new car was sold for every 14.6 licensed drivers in that age bracket – suggesting that automakers should be targeting that demographic when trying ...

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    Study: Car buyers not impressed by celeb endorsements. How about you? [w/poll]
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    As Americans, there's no denying we have a healthy obsession with the lives of celebrities. From movie stars like Will Smith down to reality television "stars" like The Situation, people are curious as to what's going on in their world. What clothes do they wear, where do they get their groceries ...

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    Increasingly savvy Chinese auto consumers quickly becoming tough sell
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    The growing Chinese auto market has apparently sparked the growth of a highly-discerning group of customers, which might be a bit surprising considering that 84% of Chinese new-car transactions take place with first-time car buyers. With information moving faster than ever before and in a market ...

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