White beats Silver again as most popular car color

John Neff — Tue, 09 Dec 2008 16:33:00 EST

Click above for full results from North America and other regions

DuPont knows a thing or two about car colors, being a leading supplier of paint and coatings to the global auto industry since Fuscia was officially recognized as a legitimate hue. The company has just released its 2008 Automotive Color Popularity Report and White has retained its crown as this continent's most popular car color, though not without qualification. White scored 16 percent on the report while Silver, which ran the tables on every other color for six years prior to 2007, scored 17 percent. However, if you add the 4 percent score of White Effect, or White Pearl, to just plain old White's score, you get a winning score of 20%.

The "Effect" in White Effect refers to special pigments added to paint that gives it a pearl or iridescent quality. This allows some differentiation between your white BMW and your neighbor's white Lexus. Black and Black Effect scored 11 and 6 percent, respectively, which means that U.S. citizens have pretty boring tastes when it comes to the color palette of their cars. Not to worry though, as DuPont suggests that White winning two years in a row suggests a "palette cleansing" that may precede a new color trend, one that is hopefully a little more exciting than the monochromatic machines we favor today.

Check out the gallery below for full results from North America as well as other regions around the world.

Gallery: DuPont 2008 Automotive Color Popularity Report

[Source: DuPont]

Continue reading White beats Silver again as most popular car color

White beats Silver again as most popular car color originally appeared on Autoblog on Tue, 09 Dec 2008 16:33:00 EST. Please see our terms for use of feeds.

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Color trend update: Blue gaining on White

Jeremy Korzeniewski — Fri, 13 Jun 2008 09:59:00 EST

Filed under: Trends, Etc., Lifestyle

Click above to view gallery of more happy and confident cars

Each year, DuPont does a study on color trends in the automotive industry. As the leader in supplying finishes for both the new and aftermarket auto realms, this is the kind of information that the company needs to know. Thankfully, DuPont's researchers always share their findings with the rest of us, and last year it was reported that white had taken over from silver as the color in which to be seen. This year, the pigment company decided to shake things up with a mid-year check on the multi-hued situation around the world, and it seems that blue, which is also the new green, is making a bit of a run at adding some pizazz that's been missing from simple achromatic white. Interestingly, the masses seem to be reacting just a little bit to the economic downturn that this country has been facing, choosing simple solids instead of more flashy hues. Perhaps those downers are just lacking in self-worth.

Gallery: Pixar CARS Photochops

[Source: DuPont]

Color trend update: Blue gaining on White originally appeared on Autoblog on Fri, 13 Jun 2008 09:59:00 EST. Please see our terms for use of feeds.

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