Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[500 to 0 in 2 hours: First batch of Fiat 500s sold out]]>http://www.autoblog.com/2007/05/21/500-to-0-in-2-hours-first-batch-of-fiat-500s-sold-out/http://www.autoblog.com/2007/05/21/500-to-0-in-2-hours-first-batch-of-fiat-500s-sold-out/http://www.autoblog.com/2007/05/21/500-to-0-in-2-hours-first-batch-of-fiat-500s-sold-out/#commentsFiled under: ,


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If Fiat had any concerns about its neo-retro 500 being anything other than a smash hit upon launch, the consumer response to its initial offering should alleviate them. The first 500 cars overall, aptly-named the Opening Edition, were made available on the web between April 18 and April 23. Thousands of requests came flooding in, and according to the automaker, that batch of cars was spoken for within two hours. Trimmed out in bespoke touches by furniture designer Giulio Cappel­lini, the Open Edition 500s will be delivered to their new owners shortly after the car's official debut on July 4th. We have a feeling that Fiat dealers will have wait lists a mile long once full production starts.

[Source: AutoExpress]

500 to 0 in 2 hours: First batch of Fiat 500s sold out originally appeared on Autoblog on Mon, 21 May 2007 13:04:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>500cappellinifiatopening editionOpeningEditionMon, 21 May 2007 13:04:00 EST<![CDATA[Fiat and Cappellini offer special edition 500 ahead of launch]]>http://www.autoblog.com/2007/04/19/fiat-and-cappellini-offer-special-edition-500-ahead-of-launch/http://www.autoblog.com/2007/04/19/fiat-and-cappellini-offer-special-edition-500-ahead-of-launch/http://www.autoblog.com/2007/04/19/fiat-and-cappellini-offer-special-edition-500-ahead-of-launch/#commentsFiled under: ,

Most special editions are offered to help manufacturers clear out the last run of an outgoing model before the replacement arrives. The smallest cars on the market, though, seem to have it backwards. When Smart introduced its new ForTwo city car, the special edition came not on the outgoing model, but on the incoming one. Now Fiat has revealed that, in advance of the introduction of the highly-anticipated 500, it will be offering a limited edition of its own.

Think the 500 looks no bigger than a large arm chair? Well, you're not far off. The special Cinquecentos are being offered exclusively during the International Milan Furniture Fair (April 18-23), as part of a promotion staged in conjunction with the Italian design house Cappellini. Two special versions - one in light blue and one in pearl white - will be offered to visitors of the "500 Lounge" at the Cappellini Temporary Store at the Piazza San Babila in downtown Milan, who can sign a non-binding inquiry to have their name placed on the list, later to be contacted by Fiat with pricing information and the option to buy or withdraw.

The Cappellini display will also feature a 250-square-meter autostethoscopic system at the entrance to the store, where interested customers can customize a virtual 500 on computer and then step inside the box to see a full-size 3D projection of what their car would look like, taking the "500 Wants You" campaign to a new level. Only 500 of the special editions will be made, and each will receive a special number plate and special badging.

Check out the press release after the jump for more details.

[Source: Fiat]

Continue reading Fiat and Cappellini offer special edition 500 ahead of launch

Fiat and Cappellini offer special edition 500 ahead of launch originally appeared on Autoblog on Thu, 19 Apr 2007 17:06:00 EST. Please see our terms for use of feeds.

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